"Our technology takes MTV's video, marries it to an ad, and shows it on a third site. No one's ever done this before," said Google’s CEO Eric Schmidt (pictured) to the Wall Street Journal today, as the Journal quizzed Schmidt about plans by Google Inc. and Viacom Inc. to start working together, with Google distributing video clips from Viacom's MTV Networks.

The clips would go initially to about 200 Web sites catering to young adults and teen-agers, in effect syndicating the programming to the Internet, according to the report.

The clips will be embedded with video advertising and the resulting ad revenue will be shared among Viacom, Google and other websites that run the clips, The Journal said, adding that the move would give Viacom a much broader reach than traffic to its own Web Sites.

"If this works, it would be a very large business for all players," said Schmidt.

Viacom said a major advantage in using Google's advertising network is that it can stipulate placement of its content, The Journal said. The partner destinations, which include Popsugar, a celebrity gossip forum and music site Rapgodfather, typically draw 100,000 to 150,000 unique visitors a month, The Journal said.

Google will also offer episodes of MTV Networks programs, such as "Jackass" and "Beavis & Butthead" for purchase on its site, The Journal reported.