Wireless content enabling company Akira has introduced Akira Publisher 2.0. It enables its users to unleash the power of rich, interactive content such as audio, video, text, animation, RSS feeds, and blogs to mobile devices. According to Akira, Publisher was built with Java so that it could be compatible with all J2ME MIDP 2.0 phones, including those from LG, Nokia, Samsung, Sanyo, Sony Ericsson, and others over both the Cingular and Sprint networks.

The Publisher What-You-See-Is-What-You-Get (WYSIWYG) browser-like interface is easy to use, and its versatility is unmatched by any comparable tool. Using an object-oriented model, Publisher 2.0 supports a wide variety of media and data types, including:
• Text buttons and paragraphs.
• eCommerce and business forms.
• JPEG, GIF images with image editing.
• Vector art creation and gradients.
• Streaming audio and video.
• Dynamic data and RSS feeds.
• Animation and event timelines.
• Hyperlinks and page transitions.

Handset users can simply download Publisher content and applications over-the-air (OTA) straight to their phones without the need for pre-installed players. The content's "weight" and the code needed to implement it are greatly reduced through compaction and "anticipatory streaming, which allows for the intelligent display of usable visual data before all of the data is downloaded. Publisher applications are typically 30 to 90 KB and take advantage of the limited bandwidth of mobile devices.

Content and applications can be viewed in a consistant manner on a variety of platforms, devices, and virtual machines, including J2ME CLDC MIDP 2.0, BREW 2.0 or higher, and .NET. In addition, Publisher functionality can be extended through the use of powerful client and server APIs. With less reliance on programmers and designers with specialized skill sets, applications can be prototyped and brought to market in far less time, significantly increasing return on investment (ROI).

With Publisher 2.0, mobile publishing possibilities are as far-reaching as the Internet itself. E-commerce, social networking, subscription-based services, and more. If there is a reason to deploy compelling content to a mobile device, Publisher 2.0 is the tool that can enable it.

Akira Publisher Requirements:
Software OS: Windows 2000 Professional, Windows 2000 Server, Windows XP Professional.
Java: Java Runtime 1.5.x.
Platforms: Publisher supports J2SE and J2ME devices.
Formats Supported: All formats that Java supports, as well as formats supported by the codecs on a given device (e.g., MPEG-4, H.263, QuickTime, MP3, MIDI, etc.). In addition, many common programs, such as PowerPoint, provide export features that can enable content to be viewed and deployed through Publisher.