Entrepreneur Magazine Gets Shakespearean About PR

When exactly is the right “Time to Hire a PR Firm”

May. 31, 2009 10:00 PM

Interesting and appropriate article in this month’s Entrepreneur Magazine for anyone trying to decide when exactly is the right “Time to Hire a PR Firm.”

Within the “Start It Up” section of the magazine, Sara Wilson craftily titled the article “Get Thee to a PR Firm.” We’ll provide a link to the article when it comes up online for those of you who don’t subscribe to one of our favorite pubs. Sara tells some interesting stories of businesses including Picnik.com, Ecobags.com, Flexible Executives, LLC, USABride, Inc. and Cape Clog s (all linked), who have seen significant Return on Investment after hiring a PR firm anywhere from one year to 17 years after launch. These companies’ 2009 projected revenues range from $500,000 to $5 million.

Whether you prefer Shakespeare or Monty Python, two musings are certain: it’s easier to replace “nunnery” with “PR Firm” in a magazine than it is in a monastery. Also, you have to do more than PRay for PR.

It’s Time to Hire a PR Firm when…

People start talking.
Your specialty niche becomes the trend.
You dream of your local business going national - or global.
Sales come to a halt.
Handling PR becomes too much.

Read the original blog entry...

Published May. 31, 2009— Reads 756
Copyright © 2009 SYS-CON Media, Inc. — All Rights Reserved.
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About PR Flex
In a few short years, the media landscape has changed dramatically. Until recently, companies relied on media coverage – either purchased in the form of advertising or earned in the form of public relations – to tell their stories to key audiences and build their brand. Today, businesses and organizations can achieve those same objectives without buying a single ad or being covered in the press. A steady flow of well-written, informational materials distributed regularly to customers, prospects and partners, as well as to the Web itself via news wires, can make a measurable impact on your business.

The next step is a big one – who do you hire to put this strategy in motion? The long-term commitment of a PR firm is often too costly for many small and mid-size businesses. Assembling a team of freelancers can be a hit-or-miss proposition. Hiring an in-house candidate to do it all is even harder. It’s the rare PR and marketing expert who can write, plan and execute PR and marketing strategies based on well-honed best practices – and they don’t come cheap.

Our network of writers and media relations pros are well-versed in this new and exciting communications world. Our transparent pricing model is a refreshing change from the murky retainers of a typical agency. And our flexible structure means you have access to a deep bench of writing and PR pros when – and only when – you need them.

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