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Intellext Introduces Suite of Tools at Software 2005 for Online Content Providers to Leverage Context
The ActiveContext iSuite Helps Content Providers Get Out of the Search Box and Catch the Momentum of Context-Driven Search and I
By: PR Newswire
Apr. 26, 2005 02:00 PM
CHICAGO and SANTA CLARA, Calif., April 26 /PRNewswire/ -- Intellext(TM) ( http://www.intellext.com/ ), the "Intelligence in Context" software company, is leading the movement towards a context-driven world of information access with its newest solution, the ActiveContext(TM) iSuite, available with client, server, and component modules. This newest product suite from Intellext is the first of its kind to help companies that are in the business of publishing and distributing online content increase the visibility of their information and offer their users a richer and more satisfying online experience by proactively driving content to the people who need it, at exactly the time when they are most likely to be able to use it. Al Wasserberger, CEO of Intellext, today emphasized the necessity of context during a preview of the ActiveContext iSuite at Software Expo 2005. "As content providers struggle to compete for the attention and loyalty of their users, they understand that the better they know those users, the better they can serve them. Context is the key to this effective content delivery," said Wasserberger. "ActiveContext iSuite provides these companies the opportunity to politely present their information to users at the exact moment it is needed, and to leverage their edited content by adding links to other online content that will be useful to their users." Shipping at the end of June, ActiveContext iSuite will integrate with any content management or search technology used by the publisher, regardless of platform. This simplifies implementation, so customers can roll out their new context-enabled functionality quickly and inexpensively. About ActiveContext iSuite An adaptation of Intellext's revolutionary Watson product, the ActiveContext Client from Intellext relieves content providers from solely relying on Internet users finding and accessing their site and information through a simple one or two-word search box query on a search engine. Instead, these content providers can provide the ActiveContext Client to their users, so that all of the information available on their site is contextually-driven to users at the exact time they are most likely to need it. This highly effective method of content dissemination allows content providers to build deeper relationships with their user communities, leading to increased page-views and ad click-through rates for advertising-supported sites, as well as increased renewal rates for subscription-supported sites. The Intellext ActiveContext Server provides authors and editors of online content the ability to make their site the preferred first stop for users doing online searches, rather than a generic web search engine. Operating as a web service, the ActiveContext Server takes a completed content page as input and returns links to relevant content from any combination of internal or external sources to be linked into the user-facing page. This allows site visitors to see the high-quality edited content on the site enriched with links to additional relevant online information that is more likely to be helpful to the user than the links they would be shown by using a search engine alone. The ActiveContext Component allows any content provider to build their own applications that leverage user context. Developers will be able to build client-side applications ranging from simple context-search toolbars to complex context-enabled applications. About Intellext Intelligence in Context. This statement forges the foundation of Intellext, a visionary company that takes information retrieval out of the search box. We have a vision - that wherever you are; whatever you are doing - indeed whatever you are thinking - your computer should be bringing relevant information to you. Intellext uses contextually-based search technology to serve both users and providers of information with two commercially-available products: Watson Client for Windows and ActiveContext(TM) iSuite. The Watson product suite can be used by an individual or in a business setting, and enhances day-to-day work tasks by connecting users with business-critical knowledge as they need it without interrupting their work, and is also an essential component for any business or organization interested in leveraging its investment in information and intelligence. Because Watson objectively gathers and delivers information from sources selected by the customer, companies can count on users seeing only information that is related to their work. Watson can also co-exist with and leverage a company's investment in its intelligence infrastructure and accelerates return on investment with sources such as knowledge management solutions, subscription services, databases, portals and extranets. The ActiveContext(TM) iSuite is available with client, server, and component modules, and allows content providers to increase the visibility of their information and offer their users a richer and more satisfying online experience by proactively driving content to the people who need it, at exactly the time when they are most likely to be able to use it. For more information about Intellext and its Watson and ActiveContext products, please visit http://www.intellext.com/ or email us at info@intellext.com . About Software 2005, Sand Hill Group & SandHill.com Sand Hill's Software 2005 is the largest software vendor conference. Designed specifically to address business, operating and technology issues facing executives today, Software 2005 is a one-stop event that delivers best practices for the entire life cycle of a software company with sessions on funding, development, launch, scaling, liquidity, and managing in mature markets. The conference features a powerful lineup of speakers, breakout groups, and networking opportunities -- all designed to provide insight into the most important challenges facing software executives today. Sand Hill Group serves the $600 billion enterprise software, services and solutions market, comprised of over 10,000 companies that directly employ over one million people. Sand Hill Group provides investments and management advice to emerging enterprise technology leaders. Sand Hill also produces the "Enterprise" series of conferences for CEOs and other senior-level industry executives and creates high-impact research reports for its constituents. Sand Hill also owns SandHill.com the premier destination site and resource center for CEOs, VPs, Entrepreneurs, VCs and for members of the software industry eco-system. Its weekly newsletter is read by over 10,000 software executives. http://www.sandhill.com/ . Intellext
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