Rich Internet Applications offer the potential to fundamentally change the user experience and in doing so, yield significant business benefits. The theme of this October's AJAXWorld Conference & Expo 2008 West is 'Beyond AJAX to the RIA Era' will present exceptional speakers with high-quality use cases of the fast-emerging RIA alternatives.

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The business value of RIAs is very clear: aesthetics do matter and users would like a pleasant experience.

Most enterprise applications are based on old client-server technology with high cost of ownership and lack of flexibility. Switching to the Web as a platform for mission-critical applications is very appealing as it lowers the TCO significantly.

Industry experts are arguing that enterprises now realize that endorsing Web 2.0 is going to happen via RIAs. Improving the user experience and adding interactive visualization is just the starting point. RIAs also offer scalability, reliability, performance, and security on par with what they are used to with old client-server technology.

Accordingly, the AJAXWorld Conference Advisory Board welcomes submissions on all relevant topics, including...

Topics will include:

• The Business Case for Rich Internet Applications
• JavaFX vs Silverlight vs Flash/Flex
• Security & RIAs
• AIR 1.0, Flex 2, Curl 5.0, Open Laszlo 4.0, Silverlight 2.0 etc
• Rico 2.0, Zend Framework 1.5 etc
• Comet / Reverse AJAX
• Event-Driven Web / Real-Time Web
• UX Engineering (User eXperience)
• JavaScript 2.0
• Flex 3.0 & Flex 4
• Scaling Rich Internet Applications
• JavaFX vs Silverlight vs Flash/Flex/AIR
• Enterprise Collaboration
• UUE - Unified User Experience
• Enterprise AJAX
• "User-Proofing" RIAs
• Rich-Web Development
• Adobe AIR 1.0
• Asynchronous Ruby & XML (ARAR)
• Usability Design
• Standards & Interop
• OpenAJAX Alliance
• Building RIAs with Java Standards
• Grails
• Visual AJAX