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Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
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Datasul Fleet Management Is the 800th Application on Salesforce.com's AppExchange - Major Milestone for Software-as-a-Service and Platform-as-a-Service Industry
Built and delivered natively on Force.com, Datasul Fleet Management showcases power of Platform-as-a-Service for business applic

SAN FRANCISCO, April 8, 2008 /PRNewswire-FirstCall/ -- Salesforce.com , the market and technology leader in Software-as-a-Service and Platform-as-a-Service, and Datasul, the leading Brazilian multinational provider of integrated management software solutions, today announced that Datasul Fleet Management solution is the 800th application live on the AppExchange marketplace at http://www.salesforce.com/appexchange, and is the first Brazilian SaaS application. Built natively on salesforce.com's Force.com Platform, Datasul Fleet Management gives customers complete corporate fleet control and management of proprietary or third-party vehicles.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO)

"Software-as-a-Service and Platform-as-a-Service allows developers to focus on innovation, not infrastructure, leading to the rapid creation of more than 800 applications on the AppExchange," said Clarence So, CMO, salesforce.com. "With Force.com Platform-as-a-Service, we are seeing powerful new on-demand applications built and run natively on our service and distributed through the AppExchange. We are thrilled to work with Datasul to deliver their Fleet Management application on Force.com, and make it available to customers worldwide through the AppExchange."

"Salesforce.com's Force.com platform gives us 100 percent of the application development power we need, entirely as a service on the Internet, so we don't have to manage and maintain any software infrastructure," said Nei Tremarin, Business Development Manager for Datasul. "We were able to bring our Fleet Management application to market on Force.com many times faster than if we had built it as a client-server application. Our customers will be delighted to have access to this powerful solution for corporate fleet and vehicle management -- delivered completely as a service via the Internet."

The Force.com Platform: Create and Run Any Application On-Demand

Salesforce.com's Force.com Platform-as-a-Service provides the building blocks necessary to develop any kind of business application, simple or sophisticated -- and automatically deploy them as a service to small teams or entire enterprises. By replacing the cost and complexity of software platforms with a complete, scalable service, Force.com provides developers the fastest path to turn ideas into business impact. The Force.com PaaS encompasses a complete feature set for the creation of business applications, including the ability to create any database on demand, a workflow engine for managing collaboration between users, the Apex Code programming language for building complex logic, the Force.com Web Services API for programmatic access, mash-ups, and integration with other applications and data, Visualforce for a framework to build any User-Interface-as-a-Service, and now Force.com Development-as-a-Service to provide a comprehensive set of tools and services for developers, partners and customers.

Datasul Fleet Management

Datasul Fleet Management is an innovative SaaS solution built on Force.com that allows complete corporate fleet control and management of proprietary or third-party vehicles. Trucks, buses, utility vehicles, forklifts, tractors and other vehicles are managed in a unique and integrated manner using advanced management resources to track and monitor vehicle fuel consumption, maintenance, rates and tire wear. The solution's managerial indicators stream line client fleet maintenance, guaranteeing decreased fleet costs and increased fleet availability.

With Datasul Fleet Management, a company can identify fleet management indicators in real time. Fuel consumption/cost, preventive/corrective tire maintenance and other fleet expense data are displayed in real time. The solution is ideal for companies seeking management efficiency of their vehicle, truck, bus, tractor and motorized equipment fleets and can be adapted to any need and operation model. Datasul Fleet Management helps customers:

* Identify fuel consumption positives and critical situations by vehicle, driver, route, and period activity for improved consumption averages * Schedule and perform preventive and corrective maintenance * Provide actual versus budgeted maintenance cost comparisons * Manage vehicle warranty maintenance services * Record various vehicle-related expenses.

Fleet Management solution is able to be integrated to tracking and vehicle surveillance devices as well as with electronic fuel pumps.

For more information please visit the Datasul Fleet Management listing on the AppExchange.

Force.com Platform and the AppExchange

Force.com (http://www.force.com/) reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange/.

About Datasul

Datasul is a Brazilian multinational which has pioneered development and sales of integrated software solutions, with 30 years' market experience. It is the leading national supplier of end to end systems for the large and medium-sized companies segment, with a 18.7% market share. The company's business model is structured on a franchise system, comprising the corporation and its subsidiaries, 9 development franchises (FDES) and 53 distribution franchises (FDIS). The Datasul portfolio includes ERP (Enterprise Resource Planning), solutions for HCM (Human Capital Management), BI (Business Intelligence), ECM (Enterprise Content Management), B2B (Business to Business) and CRM (Customer Relationship Management). The company also offers outsourcing, corporate education, fiscal solutions and systems for verticals such as financial services, agribusiness and healthcare industries.

The company employs 3.4 thousand professionals -- including the teams from recently acquired companies such as Informenge, Meya Argentina and Brazil, Proxima, Ilog, YMF, Soft Team, Gens, and Tools -- with operations in Argentina, Chile, Colombia and Mexico serving a contingent of 3.233 customers. The company is also developing technology partnerships with major global players, including Adobe, IBM, Microsoft and Progress and is listed on the Sao Paulo stock exchange, Bovespa, in the New Market sector, which places a greater emphasis on corporate governance practices, trading under the "DSUL3" ticker.

About salesforce.com

Salesforce.com is the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS). The company's portfolio of SaaS applications, including its award-winning CRM, available at http://www.salesforce.com/products/, has revolutionized the ways that customers manage and share business information over the Internet. The company's Force.com PaaS enables customers, developers and partners to build powerful on-demand applications that deliver the benefits of multi-tenancy across the enterprise. Applications built on the Force.com platform, available at http://www.force.com/, can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace available at http://www.salesforce.com/appexchange/.

As of January 31, 2008, salesforce.com manages customer information for approximately 41,000 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com/, or call 1-800-NO-SOFTWARE.

Copyright (c) 2008 salesforce.com, inc. All rights reserved. Salesforce and the "no software" logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Salesforce.com

CONTACT: Liana Rizzo of RMA Comunicacao, (+55 11) 2244-5979,
liana.rizzo@rmacomunicacao.com.br, for Datasul; or Gordon Evans of
Salesforce.com, +1-415-536-7608, gevans@salesforce.com

Web site: http://www.salesforce.com/

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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