At the AJAXWorld 2008 East Conference, DreamFace Interactive announced the immediate availability of “Outsider,” a new version of their DreamFace Web 2.0 Framework for creating Enterprise 2.0 Composite Applications and Mashups. DreamFace builds on the major concepts of Web 2.0: Do IT Yourself, Personalization, and Sharing and extends them to provide the next-generation Web 2.0 experience, targeting the enterprise with a solution to the data integration problem through secure client-side integration.

In addition, DreamFace introduced a number of innovations such Interactive DataWidgets, data intelligent widgets that automatically update and interact with other DataWidgets. Web Programs, Web Channels, personalization and the sharing of Web 2.0 applications are also major features of this Enterprise 2.0 Framework. DreamFace also announced “The DreamFace Developer Challenge @ AJAXWorld 2008 East” to quickly get this new version into the hands of Web 2.0 developers. DreamFace “Outsider” turns Web 2.0 concepts into Enterprise 2.0 features and increases productivity and flexibility and reduces complexity in the creation of Web 2.0 applications

The DreamFace Web 2.0 Framework is built around a revolutionary concept, the Persona, defining the core set of individual user options, parameters, preferences, history and the context of interactive Web applications. Each individual Persona, defined by users, drives the execution of DreamFace Web applications, called WebPrograms, delivering a fully customized experience. The Persona-driven presentation of the user interface, WebChannel, renders WebPrograms, either from your own design or shared with a community of users-publishers, in a completely personalized flow. With DreamFace Personas, WebPrograms, WebChannels, and DataWidgets, Web 2.0 applications are built for change from the start. DreamFace users can get a head start with preassembled generic models that developers can use and modify to create their own application.