bruce.armstrong wrote: Somebody just said it better than I did, and with more chops to say it:
Open Letter to Mark Zuckerberg, Sheryl Sandberg & Facebook Mobile
May. 8, 2012 02:11 PM EDT
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Flex News Desk Flash Video's Latest Coup: Chosen As Format For Amazon Theater Short Film Competition
Contextual Integration of Flash Video Enabled Amazon.com to Create a Unique Amazon Theater Experience
By: Adobe News Desk
Mar. 4, 2005 12:00 AM
"Using Flash video has a proven track record of delivering a high-quality, short-film viewing experience for Amazon.com customers," said Chris Bruzzo, director of strategic communications, Amazon Services, as Macromedia yesterday announced that Amazon Services has selected Macromedia Flash video - as also used by SYS-CON.TV (http://www.sys-con.tv) - as its exclusive online video format for the Amazon Theater Short Film Competition, which will showcase up-and-coming filmmakers. By leveraging the abilities in Flash to develop a custom-branded, interactive media player, Amazon is providing users with "an exceptional, customized online film viewing experience," Bruzzo said. Because Flash video is viewable through Macromedia Flash Player, the most widely deployed player on the Internet, users can easily and instantly watch video content regardless of their connection speed, platform, or browser and without having to download a large media player. "The Amazon Theater Short Film Competition will give short-film makers the chance to showcase their work with the highest quality Flash video while letting our customers easily view and enjoy these films," said Amazon's Bruzzo. "Macromedia Flash video gives Amazon a seamless, branded experience for the Amazon Theater Short Film Competition," said Chris Hock, director of product management, Macromedia. "We're excited to work with Amazon as they pioneer groundbreaking, new ways to offer customers exclusive and entertaining video content." With the delivery of content via Flash Video Streaming Service powered by Speedera, Amazon is able to reach the widest possible audience of filmmakers and film consumers. In addition, Hock explained, the use of Flash video and Flash Player "is highly cost-effective because the technology works seamlessly across different browsers and connection speeds." Beginning today, filmmakers can register and submit their films at www.amazon.com/shortfilms. Once registered, filmmakers will receive a version of Sorenson Squeeze and a special offering from Metro Encoding of Los Angeles to encode their films in Flash video format. Short-film submissions will be available for viewing and voting by the general public on Amazon.com at the end of May. For more information on Flash video, please visit www.macromedia.com/go/flashvideo.
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