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Java Industry News
How Does Sun Monetize Java?
Was This the i-Technology Quote of 2004?

By: Jeremy Geelan
Jan. 10, 2005 12:00 AM

As Banks Monetize ATMs, So Sun Monetizes Java

"I'd like to answer once and for all the question, 'how does Sun monetize Java?' with a historical reference: the same way GE and General Motors have monetized standard rails, Vodafone monetizes GSM, banks monetize ATM networks, and oil and gas companies monetize the fact that my car can use 'gas.'"

Jonathan Schwartz, July 12, 2004

Published Jan. 10, 2005— Reads 15,221 — Feedback 4
Copyright © 2005 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
About Jeremy Geelan
Jeremy Geelan is President & COO of Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences both in North America and overseas. He is executive producer and presenter of Cloud Expo's "Power Panels" on SYS-CON.TV.

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Reader Feedback: Page 1 of 1

Taken literally, the quote would seem to suggest that Sun plans to charge for each and every use of Java. Surely he doesn't mean that? Would it even be possible? Personally I see Sun having less and less power over the market, due largely to the generally poor quality of their implementations.

Wrong again! The i-technology quote of 2004 was about both Sun AND Microsoft:

"Both Java and Microsoft have both gone off in the wrong
direction and to some extent are following each other in
circles. But there are positives and negatives. The positive is
they are learning from each other and gaining best practices.
The negative is they are chasing each others' tails to get
feature checklists matched up, regardless of value to
developers."

(Alan Knight in a keynote discussion at OOPSLA, Ot 04)

The quote of 2004 wasn't about Java it was about Microsoft:

"Microsoft will have to change. I think that the business of Microsoft, the company of Microsoft, is going to continue to succeed. But I think the business model of Microsoft is going to have to change."
Tim O'Reilly, dec 31, 2004
(in a Web 2.0 interview)

The stockmarket (http://finance.yahoo.com/q/bc?s=sunw&t=6m) seems gone along with Jonathan's approach. I wonder why Java developers still give Sun such a hard time? He's turning the decline into a rise, what's not to like?


Your Feedback
Lloyd Flanagan wrote: Taken literally, the quote would seem to suggest that Sun plans to charge for each and every use of Java. Surely he doesn't mean that? Would it even be possible? Personally I see Sun having less and less power over the market, due largely to the generally poor quality of their implementations.
a Programming Legend speaks wrote: Wrong again! The i-technology quote of 2004 was about both Sun AND Microsoft: "Both Java and Microsoft have both gone off in the wrong direction and to some extent are following each other in circles. But there are positives and negatives. The positive is they are learning from each other and gaining best practices. The negative is they are chasing each others' tails to get feature checklists matched up, regardless of value to developers." (Alan Knight in a keynote discussion at OOPSLA, Ot 04)
Tim Says wrote: The quote of 2004 wasn't about Java it was about Microsoft: "Microsoft will have to change. I think that the business of Microsoft, the company of Microsoft, is going to continue to succeed. But I think the business model of Microsoft is going to have to change." Tim O'Reilly, dec 31, 2004 (in a Web 2.0 interview)
Stockwatcher wrote: The stockmarket (http://finance.yahoo.com/q/bc?s=sunw&t=6m) seems gone along with Jonathan's approach. I wonder why Java developers still give Sun such a hard time? He's turning the decline into a rise, what's not to like?
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