WARREN, N.J., Oct. 23 /PRNewswire-FirstCall/ -- Virgin Mobile USA, Inc. , a top provider of no-annual-contract wireless phone services, in conjunction with LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones), announced today the debut of six specially commissioned hand-painted Aloha(TM) by LG handsets to help bring a voice to the issue of homeless youth. These one-of-a-kind handsets have been designed by a specially commissioned group of emerging and established visual artists in support of the first annual "National Homeless Youth Awareness Month" this November.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILE )

These extraordinary and unique phones will be auctioned off as part of The RE*Generation Gallery 2007 Auction and Benefit (http://www.regenerationgallery.com/virgin2007/auction_party.html) on November 7 at the Skylight Gallery in New York City. This auction is part of several activities highlighting the Congressional declaration of "National Homeless Youth Awareness Month." The following artists have designed these handsets specifically with The Re*Generation in mind: Daniel Davidson, Caroline Hwang, Rich Jacobs, Greg Lamarche and Eric White. Aloha(TM) by LG phones will be made available to guests at the auction to listen to pre-recorded messages from The RE*Generation artists describing their inspiration for each piece of art. Proceeds from this and other activities will benefit Virgin Mobile USA's charitable partners, StandUp For Kids, Children's Health Fund and YouthNoise.

Building on the debut of the Aloha(TM) by LG handset, this new relationship with LG Mobile Phones is rooted in Virgin Mobile USA's pro-social initiative to raise awareness of the plight of at-risk and homeless youth called The RE*Generation (http://www.virginmobileusa.com/regeneration).

"We are impressed and gratified with LG Mobile Phones' dedication in joining our efforts to raise awareness about this national crisis. The RE*Generation commissioned artists offer their personal depictions on the Aloha(TM) by LG handsets of what it's like to be alone and living on the fringe for millions of homeless youth," said Dan Schulman, CEO of Virgin Mobile USA.

"LG Mobile Phones is proud to join Virgin Mobile USA on this endeavor to help raise awareness regarding homeless youth in America," said Ehtisham Rabbani, vice president of product strategy and marketing, LG Mobile Phones. "Today's youth is the future of this country."

The one of a kind Aloha(TM) by LG handsets will be displayed at this Fall's CTIA 2007 Mobile Focus press event in San Francisco on October 23.

About Virgin Mobile USA, Inc.

Virgin Mobile USA, Inc. offers its millions of customers control, flexibility and choice in wireless service, rich data content and innovative products without annual contracts. Voice pricing plans range from monthly options with unlimited nights and weekends to by-the-minute offers, allowing consumers to adjust how and what they pay according to their needs. Virgin Mobile USA's full slate of smart, stylish and affordable handsets, including the Wild Card, Super Slice and Aloha(TM) are available at top retailers in more than 35,000 locations nationwide and online at http://www.virginmobileusa.com/, with Top-Up cards available at more than 130,000 locations.

J.D. Power and Associates has ranked Virgin Mobile USA highest in customer satisfaction among wireless prepaid services in 2006 and 2007, and its customers report a 90% satisfaction rate. Virgin Mobile USA contributes 5% of profits from downloadable content to The RE*Generation; and provides postage- paid return envelopes in every new package for customers to recycle old phones. Launched in 2002 as a joint venture of Sir Richard Branson's Virgin Group and Sprint Nextel, Virgin Mobile USA's national coverage is powered by the nationwide Sprint PCS network.

This press release contains certain forward-looking statements and information relating to us that are based on the beliefs of our management as well as assumptions made by, and information currently available to, us. These statements include, but are not limited to, statements about our strategies, plans, objectives, expectations, intentions, expenditures, and assumptions and other statements contained in this document that are not historical facts. When used in this press release, words such as "anticipate," "believe," "estimate," "expect," "intend," "plan" and "project" and similar expressions, as they relate to us are intended to identify forward-looking statements. These statements reflect our current views with respect to future events, are not guarantees of future performance and involve risks and uncertainties that are difficult to predict. Further, certain forward-looking statements are based upon assumptions as to future events that may not prove to be accurate. Many factors could cause our actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. The potential risks and uncertainties that could cause actual results to differ from the results predicted include, among others, those risks and uncertainties discussed in our filings with the Securities and Exchange Commission, copies of which are available on our investor relations website at http://investorrelations.virginmobileusa.com/ and on the SEC website at http://www.sec.gov/. We neither intend nor assume any obligation to update these forward-looking statements, which speak only as of their dates.

About LG Electronics USA, Inc.

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit http://www.lgusa.com/.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit http://www.lgusa.com/.

CONTACT: Corinne Nosal of Virgin Mobile USA, +1-908-607-4235, Cell (at
CTIA), +1-973-945-8766, corinne.nosal@virginmobileusa.com; Thea Linscott of
CooperKatz, +1-212-455-8045, tlinscott@cooperkatz.com, for Virgin Mobile USA,
Inc.; Demetra Kavadeles of LG Electronic MobileComm, +1-858-635-5232,
dkavadeles@lge.com; Leslie Llewellyn of Ogilvy Public Relations,
+1-310-248-6183, leslie.llewellyn@ogilvypr.com, for LG

Web site: http://www.virginmobileusa.com/
http://www.lgusa.com/