bruce.armstrong wrote: Somebody just said it better than I did, and with more chops to say it:
Open Letter to Mark Zuckerberg, Sheryl Sandberg & Facebook Mobile
May. 8, 2012 02:11 PM EDT
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Internet Video News Desk SanDisk's Kate Purmal to Present at iTVCon Internet Video Conference & Expo
Packaging and Delivering Internet Video Content on the Four Screens
Oct. 10, 2007 06:15 PM
Click here to Register for iTVCon Speaker Bio: Kate Purmal is GM and SVP of Digital Content Solutions for SanDisk. She was formerly CEO of U3 and has more than 20 years of experience as an entrepreneur, corporate executive and independent consultant with Adobe, CBS MarketWatch, Hewlett-Packard, Intuit, Palm and Handspring, and many start-ups.
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New models for successfully packaging and delivering video and Internet TV content packaged to today's busy consumer. What are the different business models and advertising strategies that will work, and why? In association, this session will offer an explanation of the convergence of mobile entertainment on the four screens PC, TV, mobile phone and PMP; how to engage the consumer with TV and video content and keep them coming back for more…when it's convenient for them (where and when they want it). The session will then round back to how everyone can win: content providers, advertisers, and ultimately, the consumer.
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