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MIXhalo Partners with Metallica on Its WORLDWIRED US Tour
By: Business Wire
Dec. 6, 2018 03:15 PM
Technology company MIXhalo will partner with Metallica to deliver studio-quality audio directly to audiences on their WORLDWIRED US tour. Co-founded by music industry veterans Michael Einziger and Ann Marie Simpson, MIXhalo sets a new standard for live event audio, connecting fans directly to artist performances through its innovative technology.
“We’ve solved the problem of bad sound at live events,” said MIXhalo Co-Founder & CEO, Michael Einziger. “MIXhalo unlocks the mixing board, and fans hear the performance the same way the artists do on stage. With MIXhalo, every seat is the best sounding seat in the house.”
Through the MIXhalo app, users can hear the performance directly from the mixing board with their own smartphones and ear buds. The concert will be mixed specifically for headphones, and the app will allow fans to tune in to individual mixes that feature specific instruments. The technology has been tested extensively at more than 50 live performances and festivals around the world. At tour stops across the U.S., Metallica’s Hardwired and Whiplash VIPs will get exclusive access to studio-quality audio through the MIXhalo app and fans in any other section can experience the sound at listening stations throughout the venues.
MIXhalo is supported by advisors and investors that including Pharrell Williams, Marc Geiger (WME), Drew Houston (Dropbox), and many other critical influencers in the music and tech industries. More information is available at MIXhalo.com.
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