Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


The End of Business Process in the Digital Era | @CloudExpo #Cloud #DigitalTransformation
The companies that will profit the most in the Digital Era are the ones that don’t put profit at the center of their efforts

At Intellyx, we often talk about the transition from the Industrial Era to the Digital Era, but other than the transformation of the technology itself, the details have been rather sketchy. It's time to fill in some of the blanks.

This transition has been going on for decades, of course. Another name for the Digital Era is the Information Age, which started at the end of World War II. Yet, while computers and the Internet have fundamentally changed business in several complex and multifaceted ways, we still run our organizations following the familiar patterns of the Industrial Era.

With the modern notion of digital transformation, however, enterprises are chipping away at the fundamental organizational and operational structures that have been with us since the nineteenth century or earlier.

One remarkable casualty: the business process. Business processes have become so ingrained in how we envision large organizations operating and the roles people play within them that relegating them to the scrap heap is almost unimaginable, and unquestionably transformative.

In the Digital Era, however, everything you thought you knew about business processes, and thus how human effort drives productivity and profit in the organizations we work for, is wrong.

The Rise of Business Process
The most significant impact of the Industrial Revolution was how it transformed how people worked. Handwork gave way to the operation of machines - first in factories, but over the years, machine operation came to pervade services industries as well, from banking to transportation to government.

In the early twentieth century, Frederick Winslow Taylor's Principles of Scientific Management followed, crystallizing the distinct roles of workers and management within this industrial context, focusing in particular on how to improve the means of production by making workers more efficient.

This thinking led to the invention of the business process. Using machinery operation as the template, Scientific Management extended processes across the enterprise.

In the Industrial Era, therefore, human work consisted of such process instances strung together, like cogs in a wheel, unceasingly cranking out profits for their companies.

Playing Hopscotch
Today, we have a reasonably solid idea of what we mean by a business process. They consist of a sequence of steps representing tasks or actions, with a clear beginning and an end, which represents a business goal.

Such process frequently have branches and error conditions, suggesting a flowchart as the best way to visually represent them.

As part of their day-to-day work, then, people must execute such processes as though each flowchart were a large hopscotch game, where everybody's job is to hop from one square to another.

As business process management (BPM) software came on the scene, such software represented each such traversal as a process instance.

After all, many people might be executing a particular process at the same time, each of them potentially at a different step.

Taking a Digital Journey
Every business process must have a business purpose - an organizational goal that lines up with the profit driver of every private sector company (or mission priority within the public sector).

This profit-centric alignment, however, is an Industrial Era holdover. In the Digital Era, organizations must be people-centric.

We no longer want to treat people as cogs in a wheel. We must free ourselves from our business process thinking. Instead, we start with the individual - and thus instead of processes, we must focus on journeys.

You may already be familiar with customer journeys: the representation of the sequence of interactions a person has with a company or brand. Customer journeys consist of a sequence of ‘moments,' recognizing that when people use a device to interact with an organization, they do so when and where they choose - not when or where the company chooses.

In the Digital Era, we extend the notion of customer journeys to everyone - employees, partners, suppliers, anyone involved in an organization. Instead of the ‘customer journey' terminology, therefore, let's generalize the notion to the ‘digital journey.'

Defining the Digital Journey
Such digital journeys are different from business processes in several fundamental ways. The person usually decides on the order of steps, or moments, rather than the organization laying them out beforehand.

Digital journeys also frequently have no clear end, and many not have a clear beginning, either.

Most importantly, each journey is unique to the individual. Businesses can group them together in many ways for various purposes, but the groupings don't define the journeys the way that business processes define their instances.

Since every journey is unique and each individual decides their own moments, a flowchart metaphor is a poor fit for a digital journey. Instead, characterize digital journeys as depending on constraints and dependencies.

A constraint is a limitation on the behavior within a journey that applies across the journey - but only takes effect when the conditions for the constraint are met.

A dependency is when one task or activity must take place before another can occur.

Here's an example: let's say your journey is through an airport (yes, digital journeys can be literal journeys!).

When you walk in, you might check in at a kiosk, get in line, or perhaps go to a store - it's up to you. But you must still conform to certain constraints, for example, you must have a boarding pass to go through security, and you must pass through security to go to a gate.

There are dependencies as well: getting a boarding pass depends upon having a valid ticket, for example.

As long as people conform to the constraints and dependencies, then, they are welcome to do whatever they want in whatever order they choose.

Constraints and dependencies, of course, are nothing new. In particular, Eliyahu M. Goldratt fleshed out the Theory of Constraints in the mid-1980s.

However, Goldratt placed his theory into the context of business processes - and to be sure, processes are subject to constraints and dependencies as well.

In the Digital Era, in contrast, we must free the considerations of constraints and dependencies from the business process context, instead applying them to the unique priorities and behavior of each individual.

Our airport example makes this difference clear. In the Industrial Era, people had to check in at the airline ticket counter to get a boarding pass - steps in a business process.

In the Digital Era, however, people have many ways to obtain boarding passes at different times, both at home or in the airport. This flexibility is human-centric rather than process-centric, illustrating the need to focus on the digital journey instead of the process.

Digital Journey Management vs. Business Process Management
In the 1980s, of course, technology wasn't up to the task of managing such digital journeys. Now it is.

Digital journeys are clearly different enough from business processes that yesterday's BPM software is no longer adequate. We can, however, manage digital journeys in other ways, either individually or in groups.

For example, managing the journeys of everyone with a boarding pass would be relatively straightforward, even though in today's digital world, people can use their smartphones, print the passes at home, or use a kiosk.

Digital retailers already manage customer journeys by demographic segment - an approach that we as consumers often find too limiting. Just because I'm in my fifties doesn't mean I want AARP ads in my stream, after all.

Ideally, of course, companies would manage ‘segments of one' - what we at Intellyx call individualization. In fact, you can think of individualization as fundamental to the notion of a digital journey, and by extension, to the Digital Age in general.

Best of all, we now have the technology to support this goal - if only enterprises would get their digital transformation act together.

No more bulk ‘do not reply' emails. No more tone-deaf retargeting. No more ‘press 1 to wait on hold.'

The technology part of this story has become the easy part - but organizations won't successfully enter the Digital Era until they move away from business processes.

The Intellyx Take
Will all business processes - and BPM software - be obsolete in the Digital Era? The answer: it's not quite so black and white. Just as industrialization didn't entirely displace handwork, digital journeys aren't going to fully replace business processes.

What is already happening, however, is a shift in expectation to a ‘digital journey first' mentality. Digitally transformed companies realize that to put customers and employees first, they must treat them as individuals who wish to interact on their own terms.

Perhaps the most difficult aspect of this transition from the Industrial Era to the Digital Era is the shift from profit-centricity to human-centricity. After all, isn't making money the true goal of any for-profit company?

The answer: in the Digital Era, the only way to achieve the profit goals of the enterprise is to successfully move to a human-centric model. Focusing on profits over people is counterproductive, uncompetitive, and in the long run, fatal.

The companies that will profit the most in the Digital Era are paradoxically the ones that don't put profit at the center of their efforts.

Be warned: the technology connotation of ‘digital' is nothing but a smokescreen. Digital journeys - and the Digital Era writ large - are about people. Get this right and profits will follow.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image credit: Ruth Hartnup.

About Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.



Enterprise Open Source Magazine Latest Stories . . .
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one lo...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSy...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbrai...
Learn how to solve the problem of keeping files in sync between multiple Docker containers. In his session at 16th Cloud Expo, Aaron Brongersma, Senior Infrastructure Engineer at Modulus, discussed using rsync, GlusterFS, EBS and Bit Torrent Sync. He broke down the tools that are need...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engag...
For better or worse, DevOps has gone mainstream. All doubt was removed when IBM and HP threw up their respective DevOps microsites. Where are we on the hype cycle? It's hard to say for sure but there's a feeling we're heading for the "Peak of Inflated Expectations." What does this mean...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
Most Read This Week
ADS BY GOOGLE