Top Links You Must Click On
From the Blogosphere
Cloud Wars: Is 2017 the Year of the Cloud Land Grab? | @CloudExpo #AWS #Azure #Cloud
Each of the public cloud ‘territories’ are vying for business ‘homesteaders’ to settle in, grow, and cultivate in their clouds
By: Ed Featherston
May. 3, 2017 10:00 AM
Next month will mark the 155th anniversary of a piece of legislation that President John F. Kennedy once described as "the single greatest stimulus to national development ever enacted." It was the Homestead Act of 1862. By 1862 the United States had grown from approximately 500 million acres of land to almost 2 billion (with a B) acres, a majority of which was in the public domain. Under the act, over 1 billion acres were made available to settlers. An individual could obtain 160 acres of land. If they lived on, cultivated, and improved that land over a 5-year period, the land was theirs. This led to the explosive growth of the west in the United States. Many of the western territories worked hard to entice the settlers to their public lands. Increased population, cultivated land, resources, all increased the territories influence with the U.S. government and provided the path toward eventual statehood.
In many ways, I see a parallel in today's public cloud environments. Each of the public cloud ‘territories' are vying for business ‘homesteaders' to settle in, grow, and cultivate in their clouds. Three months into the year, 2017 is shaping up to be the year of the great cloud land grab. Let's look at how some of these cloud territories are seeking to expand and attract the homesteaders.
The Amazon AWS Territory, the cloud land baron to beat
Amazon does not rest on its laurels. Amazon releases new features, services, and capabilities at a breakneck pace targeting all levels of an organization. At their most recent AWS Summit, they released a laundry list of new capabilities ranging from new billing models for the business to new continuous integration as a service capabilities to attract the developers. Additionally, Amazon has a variety of incentive and discount programs to encourage mass migrations to their platform. The goal is clear. They are aggressively going after the business ‘homesteaders,' a land grab to continue the dominance and size of their cloud territory.
The Microsoft Azure Territory, embrace our cloud damn you
A recent article, ‘Embrace our cloud, damn you: Microsoft dangles 40% discount on Azure instances,' outlined some of those efforts. In additional to large discounts, Microsoft is offering a variety of tools and services to help analyze what your migration costs and savings might look like. These kinds of analysis tools from the vendors should always be taken with a grain of salt. In a recent podcast hosted by cloud visionary and author David Linthicum, we talked about the fact that tools like these only have a certain amount of value. Amazon has a similar tool. These tools will obviously have a bias toward the platforms they are focused on, and do not take the complexities of a true migration into account. That being said, they are useful to the vendors in trying to attract those cloud homesteaders to their territory.
The Google Territory, a land of vision
While having great vision and technology is helpful, Google has struggled with selling to the enterprise, a necessary skill to complete against the Amazons and Microsofts of the world to grow their cloud territory. Google has recognized this and is striving very hard to change that. At their recent Google Next Conference in San Francisco, Google put front and center new enterprise-focused leadership, messaging, products and sweeping channel program changes.'
IBM, Oracle, and others, the struggling territories
Oracle, on the other hand, thinks it can beat Amazon and Microsoft without doing a land grab. In a recent interview with Fortune Magazine, Oracle CEO Mark Hurd said they will be able to be competitive because "Our core advantage is what we've said all along, which is that it's about the intellectual property and the software, not about who's got the most real estate." It's an interesting argument. Not many people outside of Oracle seem to buy that argument. For a great perspective on that, I recommend a blog by James Hamilton, ‘How Many Data Centers Needed Worldwide'
2017 is the year of the cloud land grab
For those following the cloud technology space, there is no doubt we are living in interesting times. The land grab is in high gear as the cloud territories try to attract and hold the cloud homesteaders on their land. For the cloud homesteaders, this is a net positive. The features, services, and incentives provide lots of options, and ultimately benefit the businesses looking to leverage the cloud to achieve their objectives. One thing is for sure, this journey will not be boring.
Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location.
@CloudExpo / @ThingsExpo 2017 New York
@CloudExpo / @ThingsExpo 2017 Silicon Valley
Speaking Proposals ▸ Here
Topics will include:
The World's Largest "Cloud Digital Transformation" Event
@CloudExpo / @ThingsExpo 2017 New York
@CloudExpo / @ThingsExpo 2017 Silicon Valley
Full Conference Registration Gold Pass and Exhibit Hall ▸ Here
Register For @CloudExpo ▸ Here via EventBrite
Register For @ThingsExpo ▸ Here via EventBrite
Register For @DevOpsSummit ▸ Here via EventBrite
Sponsors of Cloud Expo / @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:
For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Track 1. FinTech
Delegates to Cloud Expo / @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.
Join Cloud Expo / @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.
Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!
Accordingly, attendees at the upcoming 20th Cloud Expo / @ThingsExpo June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.
Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.
FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.
More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 20th International Cloud Expo June 6-8, 2017 in New York City and October 31 - November 2, 2017 in Silicon Valley.
The upcoming 20th International @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA announces that its Call For Papers for speaking opportunities is open.
Submit your speaking proposal today! ▸ Here
Our Top 100 Sponsors and the Leading "Digital Transformation" Companies
(ISC)2, 24Notion (Bronze Sponsor), 910Telecom, Accelertite (Gold Sponsor), Addteq, Adobe (Bronze Sponsor), Aeroybyte, Alert Logic, Anexia, AppNeta, Avere Systems, BMC Software (Silver Sponsor), Bsquare Corporation (Silver Sponsor), BZ Media (Media Sponsor), Catchpoint Systems (Silver Sponsor), CDS Global Cloud, Cemware, Chetu Inc., China Unicom, Cloud Raxak, CloudBerry (Media Sponsor), Cloudbric, Coalfire Systems, CollabNet, Inc. (Silver Sponsor), Column Technologies, Commvault (Bronze Sponsor), Connect2.me, ContentMX (Bronze Sponsor), CrowdReviews (Media Sponsor) CyberTrend (Media Sponsor), DataCenterDynamics (Media Sponsor), Delaplex, DICE (Bronze Sponsor), EastBanc Technologies, eCube Systems, Embotics, Enzu Inc., Ericsson (Gold Sponsor), FalconStor, Formation Data Systems, Fusion, Hanu Software, HGST, Inc. (Bronze Sponsor), Hitrons Solutions, IBM BlueBox, IBM Bluemix, IBM Cloud (Platinum Sponsor), IBM Cloud Data Services/Cloudant (Platinum Sponsor), IBM DevOps (Platinum Sponsor), iDevices, Industrial Internet of Things Consortium (Association Sponsor), Impinger Technologies, Interface Masters, Intel (Keynote Sponsor), Interoute (Bronze Sponsor), IQP Corporation, Isomorphic Software, Japan IoT Consortium, Kintone Corporation (Bronze Sponsor), LeaseWeb USA, LinearHub, MangoApps, MathFreeOn, Men & Mice, MobiDev, New Relic, Inc. (Bronze Sponsor), New York Times, Niagara Networks, Numerex, NVIDIA Corporation (AI Session Sponsor), Object Management Group (Association Sponsor), On The Avenue Marketing, Oracle MySQL, Peak10, Inc., Penta Security, Plasma Corporation, Pulzze Systems, Pythian (Bronze Sponsor), Cosmos, RackN, ReadyTalk (Silver Sponsor), Roma Software, Roundee.io, Secure Channels Inc., SD Times (Media Sponsor), SoftLayer (Platinum Sponsor), SoftNet Solutions, Solinea Inc., SpeedyCloud, SSLGURU LLC, StarNet, Stratoscale, Streamliner, SuperAdmins, TechTarget (Media Sponsor), TelecomReseller (Media Sponsor), Tintri (Welcome Reception Sponsor), TMCnet (Media Sponsor), Transparent Cloud Computing Consortium, Veeam, Venafi, Violin Memory, VAI Software, Zerto
About SYS-CON Media & Events
Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.
Reader Feedback: Page 1 of 1
Enterprise Open Source Magazine Latest Stories . . .
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
SYS-CON Featured Whitepapers
Most Read This Week