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FISION Invited by Marketo to Join Technology Industry Leaders at the 2017 Marketing Nation Summit
By: Business Wire
Apr. 21, 2017 08:31 AM
FISION Corporation (OTCQB: FSSN), a leader in digital asset management (DAM) and sales enablement, has been invited to participate with Marketo, the world leader in engagement marketing software and solutions, at the 2017 Marketo Marketing Nation Summit being held April 23-26 in San Francisco, California.
The Marketo Marketing Nation Summit is the premier event for the marketing technology industry, bringing together the best and brightest minds in digital marketing, advertising, IT, services, and beyond. Under the theme, "Leading in the Engagement Economy," this year’s event is expected to attract more than 6,000 leaders from industry-leading technology companies including Accenture, Amazon, Cisco, Facebook, Forrester, Google, Infor, and Microsoft.
"The 'Engagement Economy' is the digital future where everyone and everything is connected, fundamentally changing the relationships between buyers and sellers," said Steve Lucas, chief executive officer of Marketo. "Marketo's investments in this year's Summit underscore our dedication to inviting all marketers to be part of the Marketing Nation, and giving everyone – Marketo power users and the marketing world at large – the best content to prepare them for winning in this new world. If you are involved in any way in digital engagement, you do not want to miss this event."
The invitation of FISION to the event follows the formalization of a strategic partnership with Marketo last year and FISION joining Marketo’s LaunchPoint program, the world’s most complete ecosystem of marketing technology solutions. As part of this program, Marketo has introduced to FISION several potential enterprise customers presently at various phases of engagement.
Planned marketing campaign strategies in 2017 will involve a series of online events and roadshows with Marketo over the course of the year, where prospective organizations are engaged in co-sponsored sessions that demonstrate the complementary aspects of the respective marketing technologies.
“At this major industry summit, we’re looking forward to engaging with the Marketo’s senior leadership and top representatives from their major enterprise customers,” commented FISION CEO, Mike Brown. “This event represents a fantastic opportunity to present our unique value proposition, and how in combination with Marketo, we can solve key pain points in the traditional sales and marketing process.”
Large and small enterprises around the world rely upon Marketo’s best-in-class engagement marketing solutions to execute campaign strategies and develop new leads. Once these Marketing Qualified Leads (MQLs) have been identified, sales teams typically lack the technological support to help them take a lead from initial contact to close.
However, with FISION, distributed sales and marketing teams can access pre-approved corporate campaigns that can be customized in real time and executed on the local level. FISION’s cloud-based sales enablement platform connects sales teams to the most relevant, brand and legal compliant content for each selling situation, providing flexible ways to present content to customers, while delivering real-time visibility into the effectiveness of communications.
FISION enables Marketo customers to:
More information about the event is available at events.marketo.com/summit/2017.
About FISION Corporation
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