bruce.armstrong wrote: Somebody just said it better than I did, and with more chops to say it:
Open Letter to Mark Zuckerberg, Sheryl Sandberg & Facebook Mobile
May. 8, 2012 02:11 PM EDT
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PR 101: Do-It-Yourself With Confidence Webinar Class for Small Business
Four-Part Educational Series for Companies Who Want Media Coverage Without Hiring PR Agencies
By: Marketwire .
Jul. 8, 2007 11:29 PM
SAN JOSE, CA -- (MARKET WIRE) -- 07/08/07 -- Three Girls Media & Marketing Inc. (www.ThreeGirlsMedia.com), the only Public Relations Agency in the nation to guarantee editorial media coverage to its clients, today announced their educational Webinar series for Small Businesses: "PR 101: Learn to Do-It-Yourself with Confidence." The 4-part series was designed and is being taught by Three Girls' CEO, Erika M. Taylor, who enjoyed an 18-year career in broadcasting before embarking on a successful PR career, culminating in the founding of her own agency, Three Girls, two years ago. Webinar #2 of the series takes place this week, July 12th 12-1pm or 14th 10-11am. "Small Businesses are often the companies who need Public Relations the most, and can least afford it," said Ms. Taylor. "There is no shortage of terrible PR advice from so-called experts who believe a press release is the answer to everything. I wanted to provide businesses with solid, insider media knowledge giving them the necessary tools to promote themselves the right way, avoiding wasted time, money and not annoying journalists in the process." "As a proficient media presentation about PR, we were frankly impressed," said Cheryl A. Magill of CornerStone Realtors, who participated in the Series' first session in June. The "PR 101: Do-It-Yourself with Confidence" Webinar series, sponsored by Web Meet Live (www.WebMeetLive.com), a specialist in Internet communication and marketing solutions, covers a wide range of topics including:
-- Ads vs. PR - The Pros, Cons, and What to Expect from Each; What is the Media?; What is News?; What the Media Wants in a Story or Feature; What is Your News, What is NOT
-- First Impressions are Last Impressions - Make Yours Count!; Branding - Creating a Consistent Message for the Media; Setting Expectations; Does Coverage = Sales? Thurs. July 12th 12-1pm OR Sat. July 14th 10-11am PDT
-- Which Media Outlets Should You Target?; Who is the Right Contact at Different Outlets?; Which Information Press Wants, How Much of It and When to Send It Thurs. August 9th 12-1pm OR Sat. August 11th 10-11am PDT
-- Tips to Keep Reporters Remembering You; How to Determine the Real ROI (Return on Investment) of PR; Long-Term Benefits of Media Placements; 5 Ways to Promote Your Coverage once it Appears Thurs. Sept 13th 12-1pm OR Sat. Sept 15th 10-11am PDT
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