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News Desk IONA Plays Well with Others: YaYa to Integrate Orbix E2A Web Services Integration Platform in its Proprietary Consumer Dialogue
IONA Plays Well with Others: YaYa to Integrate Orbix E2A Web Services Integration Platform in its Proprietary Consumer Dialogue
By: SOA News Desk
Jan. 1, 2000 12:00 AM
(July 19, 2002) –YaYa, a creator of customized Internet games for advertisers, has selected IONA's Orbix E2A™ Web Services Integration Platform to integrate into its proprietary Consumer Dialogue Technology (CDT) platform. Deloitte Consulting will assist in the implementation of CDT as well as the integration of CDT into enterprise customers' existing CRM infrastructures. YaYa provides customers with an entertainment experience that fuels the marketing efforts of Fortune® 500 companies by attracting and retaining online customers and reinforcing corporate brands. IONA's Orbix E2A Web Services Integration Platform will be incorporated into YaYa's CDT, which allows for advanced data collection and database marketing to build customer acquisition, brand equity, consumer loyalty, and actionable marketing information. The Orbix E2A Web Services Integration Platform is a complete enterprise-class business-to-business and enterprise application integration solution. The first 100% standards-based, services-oriented Web Services Integration platform, IONA Orbix E2A provides the tools and the management services required for reliable, scalable, and secure dynamic data exchange, business process automation, and composite applications. The product is available in three editions: XMLBus, Partner, and Collaborate.
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