StrikeIron Inc., a provider of Data as a Service (DaaS), facilitating the consumption and distribution of live data over the Web, has announced its sponsorship of the Business Mashup Challenge for developers attending Mashup Camp 4. IBM is the main sponsor of the Challenge alongside secondary sponsors StrikeIron, Dapper, AccuWeather, and Kapow Technologies.

Mashup Camp 4, produced by Mass Events Labs, will be held in Silicon Valley from July 18-19, 2007. A mashup is a Website or application that combines content from several sources into an integrated experience. The Business Mashup Challenge provides a stage for developers to leverage and extend a hosted mashup assembly environment in order to create exciting, unique situational applications.

With over 100 Web services to choose from, the StrikeIron Web Services Marketplace can add value to any mashup, applications or Web sites. The company will award $500 prizes in the Best of Conference Business Mashup category and the best mashup written with a StrikeIron service as part of the Innovative Content Aggregation category. Mashups will be judged on business applicability, such as the time and money the mashup saves companies and revenue potential, along with usability and how easy the mashup is to understand.

For more information on the Business Mashup Challenge at Mashup Camp 4, please visit: http://wiki.mashupcamp.com/index.php/BusinessMashupChallenge.