RESEARCH TRIANGLE PARK, N.C., June 14 /PRNewswire-FirstCall/ -- Sony Ericsson today announced its newest Cyber-shot(TM) camera phone, the K850, a 5 megapixel camera phone packing state-of-the-art features into a slim-design that delivers picture quality similar to a digital camera.

"Sony Ericsson continues to create innovative mobile devices that lead in design, quality and are easy to use. With each subsequent model, our Cyber-shot(TM) phones have become more sophisticated, and we believe this product line is setting the standard for innovation in camera phones," says Najmi Jarwala, president, Sony Ericsson Mobile Communications (USA) Inc. "The Cyber-shot(TM) line has been enormously successful world-wide, and we are very pleased to bring the K850 to the North American market this Fall."

Sony Ericsson K850 Cyber-shot(TM) phone -- 5 megapixel camera phone with Auto focus and Xenon flash -- Tri-Band HSDPA for high-speed picture and video blogging -- Advanced digital camera features - BestPic(TM), Photo fix and PictBridge

Beautiful images -- The K850 offers auto focus and a Xenon flash to produce true digital camera results. Even if you are not an expert photographer, the K850 helps you to get the best possible photos on your phone. With Photo fix you can improve light balance in one click right. BestPic(TM) is a useful feature for taking pictures of moving objects, for example at a sports event. The camera takes nine pictures in rapid succession ensuring that you get a good photo, and then you can simply choose the best and delete the rest.

Beautifully simple and easy to use -- When in camera mode the K850's next generation camera menu makes it intuitive to scroll between functions like shoot mode and picture size. The lens cover retracts automatically with one press of the camera button and a new mode selector lets you switch quickly between camera, video and picture viewing modes. The regular phone keyboard also has a dual purpose: Switch to camera mode and illuminated icons indicate which keys act as short-cuts for the digital zoom and other functions.

Easy to access -- Beyond the camera, the K850 is a capable multimedia phone. The new media browser puts all of your stored media -- photos, video, music or podcasts -- in one place. This unique feature allows you to scroll, sort and access your media from a single point in the menu. The K850 Cyber-shot(TM) phone also lets you search for photos by the month taken, view thumbnail images or scroll through in full-picture mode. With the new crystal

display, the K850 offers optimal clarity from any viewing angle.

Easy to share -- Once you have taken your picture it is easy to share the memory. If showing a photo on the K850's large 2.2" crystal bright display, the innovative auto rotate feature will display it in the correct aspect -- portrait or landscape -- regardless of the orientation. Picture blogging and video blogging allow you to upload your shots and footage at HSDPA speeds to your own blogsite.

Easy to pair -- Given the premium look of the K850 Cyber-shot(TM) phone, you will want to match it with an accessory that looks just as good. Announced today as an optional accessory, the Bluetooth(TM) Headset IV840 fits discretely and securely into your ear. This high-performance headset provides for up to 9 hours of talking. Auto pairing(TM) makes it easy to connect your headset with the K850 and digital noise cancellation provides optimum sound quality.

The Sony Ericsson K850 Cyber-shot(TM) phone is a Tri-Band HSDPA and Quad-Band EDGE phone with a color choice of either Velvet Blue or Luminous Green. It will be available in North America beginning in Q42007.

The K850 Cyber-shot(TM) phone at a glance: Feature K850 Camera 5 megapixel camera Auto focus Yes Digital zoom up to 16x Xenon Flash Yes PictBridge Yes BestPic(TM) Yes Photo fix Yes Automatic postcard creation Yes Slideshow w music Yes Pocket album -- thumbnail Yes Fast scroll Yes Intelligent photo browsing Yes Active lens cover Yes Display 2.2" QVGA 262K TFT Scratch resistant crystal bright display Yes Video recording Yes (30fps QVGA) User free memory (internal) up to 40MB Expandable Memory Yes (M2/MicroSD) Memory Card Combo slot(M2(TM)/MicroSD(TM)) Yes FEATURE K850 Push e-mail Yes Microsoft(R) Exchange ActiveSync(R) Support Yes Web browser Access NetFront(TM) PlayNow(TM) PlayNow(TM) 4.0 Podcasting Yes New Media browser Yes Flight Mode Yes Bluetooth(TM) Technology Bluetooth(TM) 2.0 FM stereo radio Yes with RDS Streaming audio/video Yes Music tones Yes WAP 2.0 XHTML Yes Polyphonic ringtones Yes Speakerphone Yes Vibrating alert Yes Picture messaging (MMS) Yes Predictive text input Yes Sound recorder Yes Text messaging (SMS) Yes Navigation key Yes Picture wallpaper Yes Java(TM) Yes Alarm clock Yes Calculator Yes Calendar Yes Notes Yes Phone book Yes Stopwatch Yes Tasks Yes Timer Yes Infrared Yes USB mass storage Yes USB support Yes K850 Accessories In-Box: -- Battery -- Charger -- USB cable -- Stereo Portable Handsfree -- 256 MB Memory Stick Micro(TM) (M2(TM)) -- Media Manager PC program -- Synchronization PC program Optional: -- Bluetooth(TM) Headset HBH-IV840 Stylish design with excellent sound -- Camera Phone Kit IPK-100 Premium protection for your phone -- Bluetooth(TM) Car Speakerphone HCB-120 Handsfree solution with caller display. For use in the car, office or home K850 Facts and Figures Size: 102 x 48 x 17 mm Weight: 118 grams Colors: Luminous Green Velvet Blue Screen: 262,144 color TFT Resolution: 240 x 320 pixels Size: 2.2 inches Phone memory: Up to 40 MB Memory card support: Memory Stick Micro(TM) (M2(TM)) and SanDisk(TM) Micro SD(TM)/Transflash(TM) Networks: K850i (UMTS/HSDPA 850/1900/2100-GSM/EDGE (850/900/1800/1900) Talk time GSM/UMTS: Up to 9 hrs/3 hrs 30 min Standby time GSM/UMTS: Up to 400 hrs/350 hrs

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.

Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit http://www.sonyericsson.com/us/press

1) Facts and features may vary depending on local variant. 2) Talk and standby times are affected by network preferences; type of SIM card; connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market. 3) Compatible wireless service required for some features. 4) Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward- looking statements are subject to change.

Screen images displayed are simulated or enhanced. The liquid identity logo, PlayNow, Style-Up and BestPic are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony and Cyber-shot are trademarks or registered trademarks of Sony Corporation. Ericsson is a trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc., and any use of such mark by Sony Ericsson is under license. MicroSD and TransFlash are trademarks or registered trademarks of SanDisk Corporation. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. Microsoft and ActiveSync are either trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. NetFront is a trademark or registered trademark of ACCESS CO., LTD. All other marks mentioned herein are the property of their respective owners. Any rights not expressly granted herein are reserved. Subject to change without prior notice.

CONTACT: Corporate Communications - North America of Sony Ericsson Mobile
Communications, +1-919-472-1400, press.america@SonyEricsson.com; or Mari
Hancock of GolinHarris, +1-713-513-9574, mhancock@golinharris.com, for Sony
Ericsson North America; or Sony Ericsson Corporate Communications - Global
offices in London (+5 EST), +44 (0) 208 762 5858,
press.global@SonyEricsson.com

Web site: http://www.sonyericsson.com/us