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Press Release BPA Integrated Audit Reaps Ad Rewards for SYS-CON
Java Developer's Journal Ad Page Count Doubles and Ad Revenue Triples with Integrated Audit Statement in Its Media Kit
Aug. 22, 2000 12:00 AM
Fuat A. Kircaali, founder and CEO of SYS-CON Media, Inc. and publisher of Java Developer's Journal, is the first to admit the heavy competition in his marketplace. Kircaali worked closely with BPA's team in fully integrating SYS-CON Media's total market coverage: The result was BPA's first comprehensive sales tool demonstrating SYS-CON's entire audience reach. Since then, SYS-CON has successfully navigated the challenging frontier of the Internet technology markets.
"The information published in our integrated statement certainly strengthened our worldwide leadership as the number one Internet technology publisher, both in print and online," Kircaali said. "We are also now the keynote presenters at the leading Internet technology conferences."
Since publishing their BPA Integrated Audit, Java Developer's Journal's advertising page count has more than doubled, from 57 pages (June 1999) to 116 pages (June 2000). More importantly," Kircaali added, "our monthly advertising revenue tripled for the same period."
Other BPA Integrated Audits produced include Technology Marketing Corporation, Construction Equipment Magazine, and Adams Business Media/Meetings Group. BPA also completed its first Integrated Audit in the UK for Jane's Information Group.
"Our BPA Integrated Audit Statement is now an integral part of our media kit," Kircaali said. "Although we are still using both our BPA circulation statements and interactive audit reports, we think, going forward, that we will solely rely on the comprehensive information presented in our Integrated Audit Statement."
ABOUT SYS-CON MEDIA: SYS-CON, recently named as the fastest-growing, privately held publishing company in America by Inc. 500, publishes technical journals for information technology professionals, which currently include:
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NEW YORK, Aug. 22, 2000 - When BPA International launched its Integrated Audit in 1998, it was hailed as an innovative approach toward reporting a brand's total market coverage -- print circulation, Web site traffic, exposition attendance, and other advertising-supported media. It also provided media buyers with an analysis tool for making an integrated buy. For SYS-CON Media, BPA's Integrated Audit has meant increased advertising page counts and advertising revenue for Java Developer's Journal.
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