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Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
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SYS-CON's WebSphere Developer's Journal Premier Issue Now Available On Bookstores and Newsstands Worldwide
WebSphere Developer's Journal Can Be Purchased at Leading Magazine Newsstands and Bookstores Including Barnes & Noble, Borders,

Montvale, NJ, February 14, 2002 - SYS-CON Media (www.sys-con.com), headquartered in Montvale, New Jersey, announced today the immediate availability of their newest title, WebSphere Developer's Journal, via subscription or through retail outlets worldwide. Subscription options to the magazine are available on the SYS-CON Media (www.sys-con.com/websphere) Web site.

WebSphere Developer's Journal will be published monthly by SYS-CON Media, the world's leading i-technology publisher, and is expected to be a leading source of quality information for IBM WebSphere developers around the world. The magazine is edited by Jack Martin, a leading WebSphere expert and founder and CEO of Simplex Knowledge Company.

The premier issue of WebSphere Developer's Journal includes feature stories on "Best Practices in WebSphere Application Packaging and Deployment" by Prasad Thammineni; "Iterative Development with Visual Age for Java" by Wayne Beaton; "Building an Application Server Data Center" by Joe Farsetta; and "Managing JDBC Connections" by Andy McCright. In addition, the inaugural issue continues an exclusive product review of WebSphere Studio 3.5 Advanced Edition and a commentary from Bob Gault, "Faster, Cheaper, Smarter." This issue also announces an exclusive two-part interview with Don Ferguson, the father of WebSphere.

"IBM is very excited to have WebSphere Developer's Journal provide the marketplace with the technical and business knowledge it needs on the WebSphere product family," said Michael Maas, Director of Marketing, Wireless Solutions. The WebSphere Developer's Journal offers invaluable information on all areas of our platform and is a great resource for the latest updates and new products."

"WebSphere is one of the most important family of products to come out of IBM in the last decade," said Jack Martin, editor-in-chief of WebSphere Developer's Journal. "WebSphere Developer's Journal provides the how and why of WebSphere. Every month we introduce our readers to the people and companies using WebSphere and those who are trusted to develop and implement these mission-critical solutions that transform businesses into 21st- century profit machines."

"WebSphere Developer's Journal is the first and only magazine which will become a living institution and will serve the needs of IBM WebSphere developers for many years to come," said Jeremy Geelan, the publisher of WebSphere Developer's Journal. "SYS-CON's commitment to its readership is unique and legendary. Our very first monthly journal is still in print after 9 years and this fact in and of itself is proof of our serious commitment to our readers and advertising partners, unlike other publishers."

"We received impressive support from the IBM partner community," said Carrie Gebert, advertising sales account manager for WebSphere Developer's Journal. "The premier issue of WebSphere Developer's Journal is exclusively sponsored by Prolifics, ReportMill Software, Rational Software, IBM, Simplex Knowledge Company, CORDA Technologies, EnginData Research, Group Intelligence, Sun Microsystems, JDJEdge 2002 - International Java Developer Conference & Expo, Sonic Software, Wily Technologies, MQ Software, Trilog Group, Software AG, and WebSphere.org, the Worldwide WebSphere User Group.

IBM's WebSphere has already won the confidence of thousands of systems integrators, independent software vendors, and application service providers with their award-winning WebSphere product family. Reliable and highly scalable, the WebSphere family is one of the most trusted in the e-business space, and will help foster e-business in large and small companies on a global scale.

About SYS-CON Media:
SYS-CON Media, twice named the fastest-growing, privately held publishing company in America by Inc 500, is the world's leading publisher exclusively serving i-technology markets. SYS-CON publications include: Wireless Business & Technology (www.WBT2.com), Java Developer's Journal (www.JavaDevelopersJournal.com), XML-Journal (www.XML-Journal.com), Web Services Journal (www.WSJ2.com), ColdFusion Developer's Journal (www.ColdFusionJournal.com), PowerBuilder Developer's Journal (www.PowerBuilderJournal.com), WebSphere Developer's Journal (www.WebSphereDevelopersJournal.com), BEA WebLogic Developer's Journal (www.WeblogicDevelopersJournal.com), .NET Programmer's Journal (www.DotNETProgrammersJournal.com)

Each month SYS-CON Media reaches over half a million i-technology professionals through its specialty journals, magazines, books, conferences, and the SYS-CON Interactive portal with its 87 Web sites at www.sys-con.com.

About SYS-CON Events, Inc.:
SYS-CON Events, Inc. is the world's leading producer of i-technology developer conferences and expositions. SYS-CON Events' upcoming developer conference calendar includes: Web Services Edge 2002 East - International Web Services Conference & Expo, colocated with JDJEdge 2002 East - International Java Developer Conference & Expo and XMLEdge 2002 East - International XML Conference & Expo, to take place June 24-27 at Jacob Javits Convention Center in New York City; and Web Services Edge 2002 West - International Web Services Conference & Expo, colocated with JDJEdge 2002 West - International Java Developer Conference & Expo and XMLEdge 2002 West - International XML Conference & Expo, to take place October 1-3 at San Jose Convention Center in California.

CONTACT:
Gail Schultz (editorial)
SYS-CON Media
201 802-3083
gail@sys-con.com

Carrie Gebert (advertising)
SYS-CON Media
201 802-3026
carrieg@sys-con.com

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