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The Physical Web (IoT)
At Internet of @ThingsExpo, Google’s Scott Jenson to discuss taking scalability & openness of the web to talk to smart devices
By: Elizabeth White
Sep. 6, 2014 06:45 PM
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices.
Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Physical Web beacon prototype - pen for scale
With millions of smart devices coming in the near future, are we really going to have millions of apps? People are already "app-fatigued." There will always be room for hero-apps like snapchat but do I really want an app for my smart suitcase? That jukebox in the corner? The bus stop I'm next to?
In his session at Internet of @ThingsExpo, Google's Scott Jenson will discuss how the Physical Web incorporates beacons that can be put in any small retail store, for example, so that every store now has "an app" for its customers.
The Physical Web is an open standard so any device can broadcast a URL wirelessly, so any phone/tablet/watch nearby can see and rank those devices. When the user taps on one, they just go to that web page. It's really that simple. It's about thinking small, enabling micro-information (what is in my prescription bottle) or micro interaction (can I buy a candy bar).
2nd International Internet of @ThingsExpo will take place November 4-6, 2014 at the Santa Clara Convention Center, Santa Clara, California with over 100 major sponsors and exhibitors in 2014 and more than 6,000 delegates from 17 countries.
Internet of @ThingsExpo this week launched the premiere issue of its monthly newsletter which contains highlights of the hottest sessions and speakers from Internet of @ThingsExpo, speaking information as well as sponsorship opportunities.
Download @ThingsExpo Newsletter ▸ Here
Chris Matthieu Named Internet of @ThingsExpo Tech Chair
Chris Matthieu has two decades of telecom and web experience. He launched his Teleku cloud communications-as-a-service platform at eComm in 2010, which was acquired by Voxeo. Next he built an open source Node.JS PaaS called Nodester, which was acquired by AppFog. His new startup is Twelephone (http://twelephone.com). Leveraging HTML5 and WebRTC, Twelephone's BHAG (Big Hairy Audacious Goal) is to become the next generation telecom company running in the Web browser.
Tracks and topics for Internet of Internet of @ThingsExpo Silicon Valley will include:
Consumer IoT and Wearables Track
Video: @ThingsExpo power panel discussion at Internet of @ThingsExpo New York
Enterprise IoT Track
IoT Developer and WebRTC Track
@ThingsExpo billboard is viewed by more than 1.3 million motorists per week on Highway 101, in the heart of Silicon Valley.
Sponsorship Opportunities or Internet of @ThingsExpo 2014 Silicon Valley
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