Stowe Boyd (pictured), internationally recognized authority on social tools and their impact on business and society and editor of /Message, the blog on "what is happening at the edge, and its impact on the center," will be speaking at AJAXWorld Conference & Expo 2007 East, being held 19-21 March at The Roosevelt Hotel in New York City.

Boyd will look at how effective social applications increasingly share a common set of user experience principles that shape their design. He will discuss what the underlying rationale is for this user experience, and how application developers can adapt it to their needs.

As well as editing /Message, Boyd is CEO of Blue Whale Labs, a social applications consulting company. He is an internationally recognized authority on business strategy and information technology, particularly regarding real-time, collaborative, process, and content management technologies. Over the past decade he has consulted, written and spoken widely on the challenges confronting business management and the social impacts of disruptive technologies.

At AJAXWorld Conference & Expo 2007 East, delegates will hear and learn not only the history, process, and inspiration behind AJAX, they will also be helped to design actual AJAX applications using JavaScript, Cascading Style Sheets (CSS), the Document Object Model (DOM) and XMLHttpRequestObject.

Delegates can hand-pick sessions from six tracks pitched at a a variety of levels from Beginner to Advanced. Rather than staying at the platform-agnostic level, developers and IT professionals will find among the 100+ sessions at AJAXWorld real-world examples in all the main server-side technologies such as PHP, Java, .NET and ColdFusion.

AJAXWorld 2007 East Conference & Expo Receives
The Largest Number of Sponsor Support for Any Web 2.0 Event in 2007!

SYS-CON Events announced the "charter sponsors" of AJAXWorld Conference & Expo 2007 East which includes; Laszlo Systems (Diamond Sponsor), JackBe (Platinum Sponsor), Adobe (Platinum Sponsor), Cynergy (Platinum Sponsor), Backbase (Gold Sponsor) Google (Gold Sponsor), Nexaweb (Gold Sponsor), ICEsoft (Gold Sponsor), Oracle (Gold Sponsor), Helmi Technologies (Gold Sponsor), JetBrains (Gold Sponsor), TIBCO (Gold Sponsor), Sun Microsystems (Silver Sponsor), Parasoft (Silver Sponsor), Servoy (Silver Sponsor), Etelos (Silver Sponsor),  Microsoft (Expo Plus Sponsor),  Lightstreamer (Exhibitor Plus Sponsor),  IT Mill (Exhibitor Plus Sponsor), FrogLogic (Exhibitor Plus Sponsor), ThinWire (Expo Sponsor), Quasar Tecnologies (Expo Sponsor), Zapatec (Exhibitor Plus Sponsor), MB Technologies Bindows (Exhibitor), OpenSpot (Exhibitor), ILOG (Exhibitor), Passport Corporation (Exhibitor), Manning Publications (AJAX Book Sponsor), Apress (AJAX Book Sponsor), Conference Guru (Media Sponsor), Flash Goddess (Media Sponsor), AJAXWorld Magazine (Media Sponsor), Web 2.0 Journal (Media Sponsor), SYS-CON.TV (Media Sponsor), IT Mill (Media Sponsor), Methods & Tools (Media Sponsor), Web 2.0 Journal (Media Sponsor), and OASIS (Association Sponsor).