DALLAS, TX -- (MARKET WIRE) -- 11/27/06 -- Schipul - The Web Marketing Company (www.schipul.com), a leading worldwide provider of Web-based solutions for associations and other membership organizations, has launched a revitalized Web site for the Dallas/Fort Worth Chapter of the American Marketing Association. The new site, www.dfwama.com, features enhanced content and functionality on a stable, secure Web platform.

"As the preeminent marketing organization in the Dallas/Fort Worth area, we put great value on having a professional and highly visible presence on the Web," said Jim Dawson, President, DFW Chapter, AMA. "With Schipul's help, we have migrated from an open source platform that was susceptible to security breeches to a stable, secure platform that automates many aspects of association management."

Powered by Schipul's proprietary Tendenci® association management application (www.tendenci.com), the new DFW AMA Web site simplifies member communication, database updates and online event registration and payment. This "all-in-one" solution enables the rapidly growing chapter, which has just one part-time staff person, to operate more efficiently and connect effectively with members, marketers and communications professionals throughout the business community.

To make the site visible to major search engines such as Google and Yahoo! and attract new visitors, Tendenci also automates search engine optimization functionality. Finally, Tendenci's integrated Really Simple Syndication (RSS) capabilities enable anyone who wants to stay updated on the online activities of the AMA's DFW chapter to subscribe to automatically receive updates as they happen.

Nationally, the AMA is one of the largest professional organizations for corporate and business marketers, market researchers, academics and marketing students with more than 38,000 members. The DFW AMA Chapter is the 8th largest chapter in the country with more than 650 members and hosts over 50 marketing programs and events annually.

"Tendenci makes it easy to cater to the needs of members -- whether it's simplifying the process of posting jobs and resumes on the Career Center, developing and distributing electronic newsletters, or posting articles, news releases and podcasts to the site," said Ed Schipul, president and CEO. "With Tendenci, the DFW AMA will be able to capitalize on new sources of revenue while delivering greater value to members and prospective members."

About Schipul - The Web Marketing Company

Schipul - The Web Marketing Company developed and builds on the Tendenci® association management application, which has more than 330,000 users worldwide. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul's clients include American Association of Dental Office Managers, National Pharmacy Technician Association, The Children's Fund, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

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