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IAB Spotlights Outstanding Leaders in Interactive Advertising with Its Annual Sales & Service Excellence Awards
By: Business Wire
Feb. 24, 2013 07:00 PM
The Interactive Advertising Bureau (IAB) today announced the winners of its 2012 Sales & Service Excellence Awards. The IAB Sales Awards honor sales excellence by organizations and individuals as determined by a survey of executives in the interactive advertising buying community, both agencies and advertisers. The IAB Service Excellence Awards recognize outstanding member contributions to IAB industry-related initiatives.
Sales Excellence Awards
The recipients of the IAB Sales Excellence Awards are determined by the IAB Sales Executive Council in partnership with Advertiser Perceptions, Inc., a highly regarded research firm specializing in agency and marketer communities. The IAB Sales Executive Council worked hand-in-hand with Advertiser Perceptions to develop, deploy and field a two-part customer feedback survey to identify the sales organizations and individuals who are viewed by the ad buying community as achieving the highest standard of excellence.
Approximately 400 agency and marketer decision-makers responded across two waves of research. The respondents represented a broad cross-section of verticals, including Automotive, CPG, Financial, Retail and Travel. Each individual respondent spent at least $1 million on online advertising over the last year.
2012 Sales Excellence Award Winners include:
“This year’s Sales Excellence Awards honorees exemplify the digital media organizations and executives whose distinction and dedication know no bounds,” said Sherrill Mane, Senior Vice President, Research, Analytics and Measurement, IAB. “What makes these awards unique is that they are based solely on customer feedback, assuring that the honorees truly exemplify excellence in selling, thereby helping to grow the interactive advertising space.”
Service Excellence Awards
The IAB Service Excellence Awards honor individual members who have demonstrated strong leadership and provided an exceptional contribution to one or more significant, completed IAB initiatives over the last year. They are selected from participants in 20 IAB councils and committees, and dozens of working groups.
“This year’s Service Excellence Award winners embody the enthusiasm and commitment we need to grow and develop the interactive advertising industry,” said Julie Van Ullen, Vice President, Member Services, IAB. “We are proud to honor the contributions of this highly talented group, whose ideas and actions will shape both the IAB and the digital media and marketing landscape for years to come.”
2012 Service Excellence Award Winners include:
The awards were announced at the sixth IAB Annual Leadership Meeting “Big Data & Big Ideas: Friends, Enemies or Frenemies?,” at the Arizona Biltmore in Phoenix, where top digital advertising executives have come together to address how content, data and creative are being blended to drive highly effective, real-time and hyper-local digital marketing.
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
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