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Rackspace Survey: The Cloud Helps US Businesses Boost Profits
‘Cloud computing is heralded as a boon for US startups at a time when the country needs it’
By: Elizabeth White
Feb. 22, 2013 10:00 AM
Cloud computing allows US businesses to reduce their total IT costs by a significant 26 percent, according to a new study released on Wednesday. In addition, a majority 62 percent of respondents agree cloud computing has helped them boost profits.
"Businesses of all sizes, from the very largest global corporations to startups, say their operations are seeing multiple benefits from cloud computing," noted Rackspace Chief Technology Officer, John Engates. "Thanks to the cloud, at least half of businesses on both sides of ‘the pond' are growing with increased profits despite the ongoing economic backdrop. Savings from the cloud have enabled these companies to hire new employees, increase wages and drive innovation."
The study, conducted by Rackspace Hosting with support from Manchester Business School, a UK and world business school, found an overwhelming 94 percent of businesses in the US using the cloud had saved money.
Reinvesting savings back into the business
Boost to profits
Benefits for start-ups
Open standards an increasing factor
Brian Nicholson at Manchester Business School notes: "Cloud computing is heralded as a boon for US startups at a time when the country needs it. By making high end computing resources available on flexible payment terms with the push of a button, we are significantly reducing the level of investment required to set up shop. It has arguably never been easier to start a business and much of that is the result of the flexibility cloud computing allows."
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