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Credit Karma Selects SHIFT as Agency of Record
By: Marketwired .
Feb. 21, 2013 01:52 PM
SAN FRANCISCO, CA -- (Marketwire) -- 02/21/13 -- SHIFT Communications, Inc. today announced that CreditKarma.com has selected the award-winning firm as its agency of record following a competitive review process. SHIFT's consumer technology team in San Francisco will manage the account, having in-depth prior experience in the personal finance space.
As agency of record, SHIFT will be primarily responsible for broadening CreditKarma.com's mainstream consumer awareness, and aiding in the company's continued growth. The team will spearhead all communications activities including consumer and trade campaigns and media events, and will integrate with the company's in-house social media program.
"CreditKarma.com is gearing up for a big year ahead, and we're revamping our approach to PR to support the company's 2013 initiatives. SHIFT is the best agency to guide us through this process," said Greg Lull, director of marketing and communications. "SHIFT's innovative and forward-thinking approach aligns with our goals for the next few years, and we are thrilled to welcome them into our partner network."
"Our extensive background in the personal finance niche is a great foundation for our relationship with CreditKarma.com," adds Victoria Shaw, VP at SHIFT. "This, combined with the team's traditional and social PR chops, positions us for great success as we work to evolve CreditKarma.com's PR program and support its endeavors in 2013 and beyond."
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