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IBM Unveils the Most Comprehensive Mobile Portfolio for Global Businesses: IBM MobileFirst
IBM Doubles Investment in Mobile for 2013; Combines Software and Services Expertise to Help Businesses Succeed in Today's Mobile World
By: PR Newswire
Feb. 21, 2013 12:01 AM
ARMONK, N.Y., Feb. 21, 2013 /PRNewswire/ -- IBM (NYSE: IBM) today unveiled IBM MobileFirst, the most comprehensive mobile portfolio that combines security, analytics and app development software, with cloud-based services and deep mobile expertise. Using IBM MobileFirst solutions, businesses can now streamline everything from the management of employee mobile devices, to the creation of a new mobile commerce app that will transform their entire business model.
Today's move by IBM builds off of its experience helping nearly 1,000 customers become mobile enterprises, and takes advantage of its thousands of mobile experts and 270 patents in wireless innovations. Additionally, IBM has made 10 mobile-related acquisitions in the past four years alone.
IBM today is also announcing an expanded relationship with AT&T to provide developers with tools to create faster, richer mobile apps and services for customers. For instance, organizations can now quickly incorporate payment and messages into their apps.
"To date, mobile computing has been dominated by discussions of new smartphones, operating systems, games and apps," said Robert LeBlanc, senior vice president, middleware software, IBM. "But enterprises have yet to tap into the potential of mobile business. Just as the Internet transformed the way we bank, book vacations and manage our healthcare, mobile computing is also transforming industries. As these devices become ingrained in everything that we do, businesses are now in the palms of their customers' hands. IBM MobileFirst is designed to make the transformation to becoming a mobile enterprise a reality."
Through IBM MobileFirst, IBM is providing companies with the essential tools to take advantage of new business opportunities being enabled by mobile. To be successful in embracing mobile for driving revenue growth, clients must have an integrated strategy for mobile, cloud, big data, social business and security. Today's announcements from IBM help clients harness these complex technologies to drive innovation and growth. Daegu Health College and the Dutch City of Eindhoven are prime examples of how IBM is helping clients transform using mobile.
IBM MobileFirst includes:
A Broad Portfolio of Mobile Solutions
IBM's mobile solutions portfolio provides the key elements of an application and data platform with the management, security and analytics capabilities needed for the enterprise. In addition to meeting mobile-specific requirements, the portfolio provides for rapid integration between social and cloud services as well as back-end technologies that help secure and manage strategic business processes. Key aspects include:
To provide organizations with maximum flexibility and accelerate their adoption of mobile computing, these solutions can also be delivered through cloud and managed services.
A Deep Set of Mobile Services for Clients
Enterprises are embracing the mobile revolution at a rapid pace. IBM has thousands of mobile experts to help clients understand how industries will be transformed in a mobile world, based on client engagements across more than a dozen industries. The IBM MobileFirst portfolio features several services to help clients establish mobile strategies, design and implement mobile projects. These include:
An Expansive Set of Mobile Resources and Programs for Business Partners, Developers and Academics
According to IBM's recent Tech Trends Report, only one in 10 organizations has the skills needed to effectively apply advanced technologies such as mobile computing. To help overcome this skills gap, IBM is rolling out a series of resources to help its ecosystem of developers, partners and academics tap into the mobile opportunity and augment existing skills or develop new ones. For instance:
IBM Global Financing, the lending and leasing arm of IBM, can also help companies affordably transform into mobile enterprises. Credit-qualified clients can take advantage of simple, flexible lease and loan packages for the IBM MobileFirst portfolio – some starting at as low as 0% for 12 months with no up-front costs – allowing businesses to acquire essential technology and services while managing cash flow more effectively.
Join IBM's 30 minute announcement broadcast on February 28 at 12 noon EST, live from Mobile World Congress. Sign up at ibm.com/mobile-enterprise/events.
About IBM MobileFirst
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