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Swartley builds relationships with channel partners in New York City by creating powerful social influencer extensions to their digital media offerings. Prior to BlogFrog, she was the executive director of digital marketing at Meredith Corporation.
Macro Trends for 2013 - Where do we go from here?
Social media is playing an increasingly large role in the way consumers and businesses interact. Digital, social and mobile interfaces are now shaping personal relationships and business outlooks at a quick and powerful rate. Based on how social media shaped the world in 2012, and her influencer marketing expertise, Swartley will discuss major trends from the previous year and provide a strong understanding of what 2013 will hold regarding marketing and pop culture. Swartley will be joined by Ted Rubin, Collective Bias chief social media officer, Terry Young, Sparks & Honey CEO, Jeremy Goldman, Firebrand Group founder, and Brian Ries, Daily Beast senior social media editor. Together, they will address what digital media will hold for customers and the businesses they serve during this social media week panel event.
636 11th Ave at 47th St., 1st Floor
New York, NY
Thurs., Feb. 21, 2013 6:30 p.m. – 9 p.m. EST
#BlogFrog @jenswartley to present 2013 #influencer #marketing trends during #socialmediaweek Feb. 21
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