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NEC's Image Recognition Technologies Adopted by Hakuhodo for New Advertising Service, "Kokoku +"

- Expansion of "GAZIRU," NEC's Image recognition service -

Tokyo, Feb 12, 2013 - (JCN Newswire) - NEC Corporation's (NEC; TSE: 6701) "GAZIRU" image recognition technologies have been adopted by Hakuhodo Inc., one of Japan's leading advertising companies, for its "Kokoku +" advertising service, scheduled to launch on February 18.

The GAZIRU service displays detailed information on photos taken with the built-in cameras of smartphones by using NEC's independently developed, highly accurate image recognition engine to match new pictures with image data that was previously registered on the cloud or within a device.

Kokoku + is a new advertising service from Hakuhodo that drives customers to its clients' Web sites and stores by leveraging GAZIRU technologies to enable smartphones to recognize television commercials, product packaging and print-based media. Users simply download the Kokoku + application to their smartphone, then gain access to product information, sales campaign information and coupons by taking photos of television commercials, newspaper/magazine advertisements, signs and posters that support the service.

Going forward, NEC will continue to promote GAZIRU as a base for innovative new advertising services. Moreover, NEC aims to apply these technologies beyond the advertising field, in order to create new value-added solutions and services that capitalize on image data, big data and contribute to a wide range of industries.

NEC will showcase the GAZIRU image recognition service and Hakuhodo's Kokoku + in Hall 3, Stand 3B4 at Mobile World Congress 2013 in Barcelona, Spain, from February 25 - 28, 2013.

About NEC Corporation

NEC Corporation (TSE: 6701) is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at

Source: NEC Corporation


Takehiko Kato
NEC Corporation

Joseph Jasper
NEC Corporation

Copyright 2013 JCN Newswire. All rights reserved.
About JCN Newswire
Copyright 2008 JCN Newswire. All rights reserved. Republication or redistribution of JCN Newswire content is expressly prohibited without the prior written consent of JCN Newswire. JCN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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