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Ortsbo Provides Update on Customer Progress
Continues to advance on plan, signing customer and partners

TORONTO, CANADA -- (Marketwire) -- 02/11/13 -- Ortsbo, Inc. (a subsidiary of Intertainment Media Inc. (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T)) continues to advance on the corporate strategy and business plan announced in November of 2012. To date, Ortsbo has executed contracts and has begun rolling out programs with major brands in the gaming, customer care, corporate communications and social network business lines, with more contracts in execution stage. Each contract is revenue focused in line with the plan communicated at the Intertainment Annual General and Shareholder Meeting ("AGM") on November 28, 2012.

"I know people are anxious for news," says Ortsbo President and CEO, Patrick Bultema. "The challenge has been we are signing deals with very large brands and companies. That's the great news. However, it's been a bit more challenging to get releases out because we are working with such large brands that generally schedule releases far in advance. What I can disclose at this point is we have multiple deals signed that are already generating revenue to plan. What's more, we are seeing growing traction and signing deals across all of the business lines. I had hoped to have more specific announcements out before now, but candidly working through the communications organizations and processes of these large brands is simply taking longer than expected."

Reiterating the corporate strategy, Ortsbo is monetizing the business along three lines: Global Commercial Communications; Gamification; and Cross-Language Social Networks. The Global Commercial Communications line is about enabling businesses to communicate with their customers across languages for valued business objectives. One such area is multi-lingual customer care, today a $200 billion plus market. Ortsbo Global Customer Care makes it possible for an agent in a low cost geography, to provide customer care to customers around the globe across a range of languages. Or similarly, Ortsbo Global Market Communication makes it possible for global companies to communicate with customers for product launches, social marketing, more effectively and at lower cost, and this represents an almost $700B spend worldwide. Ortsbo Gamification provides cross-language functionality for online games, a huge theme for the increasingly online and global player phenomenon. In fact, online gaming is a $40B a year industry and growing. And the Ortsbo Social Network line focuses on social networks where cross-language capability is a key feature and need.

In some business lines, Ortsbo is going to market with partners. In others it is more of a direct market approach. In all cases, we have customers and partners signed pending eminent news.

Unless otherwise indicated, the Company reports revenues quarterly in arrears as per the requirements of the TSX Venture Exchange and other regulatory bodies.

Intertainment continues to move forward with its US initiatives for spinning out assets as it maintains its "incubator model". The Company is working with counsel and strategic advisors focusing on opportunities to maximize long-term value, including relocation of key assets from Canada to the US . Intertainment has received interest from a number of US investment banks to support this process and the Company will continue to update stakeholders and expects to further report within the timeframe of the estimated 90 to 120 days as it set out at the AGM.


Ortsbo ( enables real-time, cross-language communication experiences. Delivered as a Cloud computing service, Ortsbo can be embedded into high value communication processes and internet endpoints to create dramatic value across more than 65 languages. Based on invention and proprietary technology, Ortsbo creates unparalleled, high-fidelity experiences. With offices in Colorado, Austin, Los Angeles and New York, Ortsbo is a portfolio company subsidiary of Intertainment Media (

About Intertainment Media Inc.

Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo, Deal Frenzy, The Sweet Card and Magnum, with investments in leading edge technologies and social media platforms including For more information on Intertainment and its properties, please visit

Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the Open Market (Regulated Unofficial Market)+++ of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.


Patrick Bultema
President and CEO

Intertainment Media Inc.
David Lucatch

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