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Allegiance Appoints Jamie Ziegler Vice President, Technology Sector

Allegiance, a provider of VOCi (Voice of Customer Intelligence) technology and services, today announced that it has named Jamie Ziegler as vice president, technology sector. Ziegler, an expert in customer advocacy, works with business-to-business technology companies to help them implement best practices for customer retention and experience using Allegiance software.

Prior to joining Allegiance, Ziegler was vice president of global customer advocacy at software firm VMware, where she specialized in customer retention, user experience, journey mapping, and change management. Previously, she worked as western regional manager for Satmetrix, and she opened the office of customer advocacy for J.D. Edwards, a $1 billion enterprise software firm. While there, she consulted on customer and partner retention with clients such as IBM, EMC, and HP.

“The B-to-B technology sector is unique in how they approach the customer experience. These companies need to engage the entire organization in the customer experience process, from field sales to product management to customer support,” said Ziegler. “Equally important is providing a great partner experience. Therefore, I am looking forward to rolling out a robust partner experience and retention program to support Allegiance customers in this segment.”

“Jamie is a seasoned veteran in the technology market with extensive experience in customer retention and experience. Her skills in developing successful churn reduction programs will be invaluable to Allegiance clients,” said Carine Clark, president and CEO of Allegiance. “As Allegiance tackles the widespread problem of customer retention, having an innovative leader like Jamie on the team puts us in a good position to help our clients be leaders in their industries.”

Allegiance Supporting Resources

  1. Allegiance press room <>
  2. Voice of the Customer Blog <>
  3. Become a Fan of Allegiance on Facebook<>
  4. Follow Allegiance on Twitter <>
  5. Allegiance customer success stories and white papers <>

About Allegiance, Inc.

Allegiance, Inc. helps companies translate customer insights into actionable business intelligence. Using Voice of Customer intelligence (VOCi™), Allegiance combines any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multi-channel, 360 degree feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software companies in 2009, and was named a “Top 10” by Software 500 in 2010. For more information about Allegiance, visit

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