Predictix today has named Bradley White as its new Chief Financial Officer. White is a proven financial executive and joins Predictix with more than 15 years’ experience in treasury, finance, accounting, public company reporting, employee management, strategic planning and tax compliance in diverse global businesses and industries. This comes after the recent appointment of John Simon as Predictix’ new Chief Executive Officer.

White previously served as vice president of finance for five years at Easylink Services International Corporation, a publicly held provider of business-to-business electronic communication services over the cloud, which was acquired by OpenText Corporation in mid-2012. He brings to Predictix significant experience in mergers and acquisitions, including deal financial analysis, financing, due diligence review and post-transaction business integration, as well as an impressive track record of improving financial and administrative infrastructures that help organizations improve efficiencies while accelerating growth.

Prior to Easylink, White served as the manager of treasury and financial reporting and later as controller at EMS Technologies. He graduated from the University of Alabama with a bachelor’s degree in accounting, and is a Certified Public Accountant.

“We are pleased to have Bradley join the Predictix leadership team,” said John Simon, Chief Executive Officer, Predictix. “He will provide solid financial leadership as we continue to grow and expand our customer base.”

About Predictix

Predictix empowers retailers and brands to drive competitive advantage and market differentiation through innovative planning, merchandising and supply chain solutions. The Predictix Adaptive Platform for Intelligent Decisions™ leverages Big Data, sophisticated predictive analytics, the latest high-performance retail science, and the unlimited elasticity and computing power of the cloud. Our unified decision support platform quickly enables retailers to gain real-time, accurate insights that shape better decisions, improve agility, and reduce risk.

Predictix transforms the way decisions are made – allowing retailers to create market differentiation and outperform the competition. Learn more at http://www.predictix.com.