NEW YORK, NY -- (Marketwire) -- 02/05/13 -- PENSRUS, the leading national company for promotional products, imprinted pens and customized logo items, is offering a great new alternative to tradition. New parents, grandparents and siblings are giving out custom pens, instead of cigars, to announce the arrival of a new baby in the family.

One proud Manhattan grandfather who recently placed an order with PENSRUS for a few hundred customized pens said, "You know, people don't smoke anymore; and besides, cigars smell up the place. Still, I remember when my dad handed out cigars after my little brother was born. He even gave one to me, despite my being only 16. Tradition is important. I wanted to carry this one on when my grandson was born and so I decided to hand out customized pens. It's a healthier, better smelling alternative to a great tradition and my wife is happier too!"

Though less common today, it has long been customary in the United States and Europe to hand out cigars upon the birth of a new baby; especially if that baby was a boy. Many believe that the tradition began because men were excluded from the birth process and so would celebrate by handing out cigars, a rare and pricey commodity, to friends and relatives. As modern families have emerged, so has the tradition unfolded to embrace every situation and welcome every baby, regardless of gender.

Today, PENSRUS is proud to be able to provide an even newer twist on an old tradition. Customizable pens are great for the announcement of a new baby and PENSRUS has an array of choices, and brand names, such as BIC, PaperMate and Scripto to select from.

Promotional products are not just for business marketing. Any special occasion can be marked, and remembered, by gifting your friends, family, business associates and acquaintances with customized pens and other imprinted memorabilia like tote bags, travel mugs, lighters and more.

Visit www.PENSRUS.com today or call 800-736-7787 and find out about great low prices and discount shipping for any of your customized product needs.

About PENSRUS
With over 50 years of industry experience, PENSRUS, a leading distributor of specialty advertising and promotional products, has helped thousands of companies each year to increase brand awareness through their high quality products.