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OBJE Partner Source Street Prepares Online Marketing Blitz Ahead of Game Launch

With the first offering from Novalon Games nearing completion, OBJ Enterprises (OTCBB: OBJE) joint venture partner Source Street, LLC, is implementing an online marketing initiative to spread the word about the new Phantasmic gaming app.

OBJE and Source Street formed the joint venture last year to produce hot new products for the booming, multi-billion-dollar global video game market. With Novalon Games set to enter the marketplace in the coming months, Source Street will take the lead in marketing the new games on the Web—beginning with Phantasmic.

“OBJ Enterprises is assisting Source Street with the development of a new website and online marketing strategy related to the upcoming release of Phantasmic and other games from Novalon,” said OBJE CEO Paul Watson. “We’re very excited to get this incredible new gaming app on to the Apple App Store and Google Play networks, and once it’s available for free download, Source Street will be tasked with handling our online messaging.”

OBJE expects to announce the game’s release before the end of the first quarter, Watson says. Novalon Games is an official iOS Developer and beta testing has already begun on the Android version of Phantasmic.

Phantasmic is a free-to-play “autorunner” game optimized for the mobile marketplace. Potential investors and gamers can now play the beta version of the game’s first level at www.novalongames.com/phantasmic-demo.

Obscene Interactive is a division of OBJ Enterprises, Inc. that is working to develop innovative products to service the fast-growing social gaming sector alongside companies such as Glu Mobile Inc. (NASDAQ: GLUU), The9 Limited (NASDAQ: NCTY) and Majesco Entertainment Co. (NASDAQ: COOL).

Follow OBJ Enterprise on Twitter at www.twitter.com/OBJEnterprises.

Follow Novalon Games on Facebook at www.facebook.com/pages/Novalon-Games/324161554346500?ref=ts&fref=ts.

About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OTCBB: OBJE), is an emerging global developer of social gaming applications. OBJE's cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market. For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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