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Research and Markets: Cloud Gaming Strategies for Multi-Play Operators: Indirect Benefits Can Be As Valuable As Direct Revenue
By: Business Wire
Feb. 4, 2013 06:47 AM
Research and Markets (http://www.researchandmarkets.com/research/q2mt9v/cloud_gaming) has announced the addition of the "Cloud Gaming Strategies for Multi-Play Operators: Indirect Benefits Can Be As Valuable As Direct Revenue" report to their offering. For operators, launching a gaming service fits in with a wider digital home strategy, and the transition to becoming experience, rather than just service, providers. The future of streaming cloud gaming services is closely tied to the availability of high-quality, high-speed connectivity. As a result, operators are a key part of the ecosystem. Cloud gaming platform providers regard operators as a major distribution channel. For operators, cloud gaming services provide an opportunity to generate new revenue streams, differentiate service bundles, reduce churn and, potentially, stimulate take-up of high-end fixed broadband packages. Our model shows that the latter indirect benefits can be as valuable as the direct revenue. This Viewpoint provides: - An overview of the cloud gaming market, with quotes from leading industry players, who were interviewed as part of our research - An analysis of the cloud gaming value chain - Examples of operator cloud gaming deployments - Strategic recommendations for operators on cloud gaming deployments - A model quantifying the potential direct and indirect financial benefits of cloud gaming to operators. For more information visit http://www.researchandmarkets.com/research/q2mt9v/cloud_gaming Enterprise Open Source Magazine Latest Stories . . .
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