Macheen Inc., a mobile cloud application service provider that is reinventing the way connected device users access and pay for data worldwide, today announces the availability of an insightful 4-part article by noted technology commentator Shel Israel. His work investigates how the traditional carrier model is failing the needs of an increasingly mobile society in which devices actually outnumber people. Israel details the typical mobile user’s need for ‘little data,’ explores the disruptive approaches hard-charging start-ups are developing to beat the high cost of mobile data, and explains why a major paradigm shift will occur sooner rather than later.

The free 4-part series can be read at www.macheen.com/blog.

“Israel does a great job exploring how the traditional mobile data carrier’s costly, inflexible model is woefully out-of-touch with the needs of today’s highly mobile society, and makes a strong case for Macheen as the game-changer,” said Richard Schwartz, Macheen President and CEO.

Macheen’s innovative platform addresses the increasingly critical need for devices to maintain constant access to Internet and cloud-based services across the globe ― but used and billed as needed via Pinpoint Service. This model contrasts sharply with traditional carrier’s lengthy contracts and expensive, one-size-fits-all monthly plans that meet the real-world needs of relatively few mobile users.

The platform powers a uniquely flexible solution for more cost-effective Pinpoint connectivity, resulting in greater policy control for enterprises, choice for end-users and new monetization opportunities for device manufacturers, VARs, and content and cloud service providers. Backed by a global set of network operator relationships, Macheen manages the entire process, including payments, settlements and customer service.

About Macheen, Inc.

Macheen is a global application service provider for connected devices and services. Its white label solutions enable OEMs, resellers and application providers to roll out branded “service included” devices and offers. The flexible, cloud-based platform powers innovative mobile business models and connected service offerings tailored to individual devices and market segments. Enrollment partners include Dell and Lenovo. Headquartered in Austin, Texas, Macheen is a global corporation operating wholly owned subsidiaries Macheen GmbH and Macheen Ltd. Visit us online at www.macheen.com, or follow us on Twitter or Facebook.