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Tier One Operator Selects Openet for Dynamic Services Strategy
Policy and Charging Control That Includes Interaction Gateway Essential for Continued Growth

DUBLIN, IRELAND -- (Marketwire) -- 01/30/13 -- Openet, a global leader of real-time transaction management software and services, today announced its selection by a tier one European mobile operator to enable its Dynamic Services initiative. Dynamic Services provides a solution for creating, presenting and charging for mobile services, an approach that is gaining traction with leading operators worldwide.

By supplementing a base service plan with value added services chosen by the subscriber, operators implementing a Dynamic Services strategy have seen increased ARPU, profit margin growth and improved customer satisfaction.

"Offering expanded services with innovative pricing is emerging as an important operator strategy on both the retail, and increasingly on the wholesale side," said Openet CEO Niall Norton. "In this environment, vendors that specialize only in areas such as Diameter management or Policy management are increasingly marginalized. Dynamic Services requires it all -- customer and third party engagement, integrated policy and charging, and an optimized infrastructure."

Key to a Dynamic Services strategy is enabling third party engagement with the Policy and Charging Control infrastructure. Openet's Interaction Gateway delivers this engagement to subscribers, who can view and purchase services, and to content providers, with controlled access to Policy and Charging functions.

Network operators are rapidly evolving how services are delivered and paid for. Offering a full product ecosystem for enabling Dynamic Services highlights why more operators choose Openet to enable market agility and to successfully deliver service innovation at the lowest possible total cost of ownership.

For more information about Openet, please visit:

About Openet
Since the introduction of mobile data services in 1998, Openet has helped service providers capitalize on opportunities and overcome challenges. With competitive pressure accelerating, today's service providers rely on Openet software to evolve business models around networking smartphones, M2M devices and third party services. Openet's portfolio combines policy and charging control with device and third party interaction to enable innovative charging models, to control operating cost and to personalize services. More than 80 of the world's largest service providers in 28 countries use Openet's high performance software. For more information, please visit

Barry Marron
+353 16 204662

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SHIFT Communications
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