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On Data Privacy Day 2013, TRUSTe Research Reveals Increase in Mobile Privacy Concerns
TRUSTe 2013 U.S. Consumer Confidence Index Shows 72 Percent of Smartphone Users Are More Concerned About Privacy on Their Smartphone Than They Were a Year Ago
By: Marketwired .
Jan. 28, 2013 09:00 AM
SAN FRANCISCO, CA -- (Marketwire) -- 01/28/13 -- To kick off Data Privacy Day #DPD13, TRUSTe®, the leading global provider of online privacy management solutions, today released its 2013 U.S. Consumer Confidence Index, which shows that a high proportion of U.S. adults aged 18 and older remain worried about their privacy online; and user mistrust and the potential impact on business are growing. The research also shows 72 percent of smartphone users say they are more concerned about privacy on their smartphone than they were one year ago; and 81 percent of smartphone users say they are avoiding applications that they don't believe protect their privacy.
In addition, TRUSTe today concurrently released its 2013 Great Britain Consumer Confidence Index. (See UK release here.) TRUSTe also announced its participation in a series of educational events taking place the week of January 28, 2013, in support of Data Privacy Day.
"With e-commerce booming, and mobile phones predicted to overtake PCs as the most popular way to get online, it's clear that mobile privacy is the latest hot issue for consumers and legislators alike," said Chris Babel, CEO of TRUSTe. "As a Data Privacy Day Champion, TRUSTe will continue to highlight to businesses that they should take consumer privacy concerns seriously and take decisive action to increase consumer confidence online."
Findings from the TRUSTe 2013 U.S. Consumer Confidence Index
When U.S. online adults were asked in more detail about different types of activities that they are concerned about, online shopping and using social networks topped the list of U.S. online privacy concerns. Specific findings include:
Additionally, a majority of U.S. online adults (94 percent) want the ability to control who can collect their personal information and who can track their activities online.
Accessing the Privacy Index and Survey Methodology
TRUSTe Data Privacy Day 2013 Educational Events
In addition, TRUSTe has been named as a Data Privacy Day Champion for its support of Data Privacy Day 2013 (#DPD13) with the National Cyber Security Alliance.
(1) Methodology for the Q1 2012 Consumer Confidence Edition The 2012 consumer confidence survey was conducted online within the United States by Harris Interactive on behalf of TRUSTe from January 17-19, 2012, among 2,415 adults ages 18 and older.
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