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Former Tektronix Communications Executive Joins Trendium to Lead the Worldwide Sales Organization and Bring the Newly-Developed and Innovative Customer Experience Assurance (CEA) Portfolio to Customers

Trendium, a provider of Customer Experience Assurance (CEA) and Analytics solutions for fixed and mobile broadband communications service providers, today announced that Andy Belcher has joined the company as Vice President of Worldwide Sales. The company recently introduced a new portfolio of solutions, designed for 4G/LTE mobile broadband applications, that are based on a unique and radically innovative assurance approach, that finally put Communications Service Providers (CSPs) in a position to stop the growing operational inefficiencies and costs while enabling a significant improvement in customer satisfaction.

“Worldwide, CSPs are experiencing a massive increase in traffic in their broadband networks, driven by the proliferation of smart devices and bandwidth-hungry applications. To cope with this phenomenon, they are investing in network expansions, particularly LTE, technology designed to speed up, reduce costs and simplify the network,” stated Dr. Sameh Yamany, President and CEO of Trendium, Inc. “However, the traditional technology used to manage the network, including probes and first-generation CEM solutions, are increasingly unsuited to this new environment and make very limited impact on true customer perceived quality, while costing a disproportionately high proportion of the CSP’s overall investment, with monitoring and service assurance now sometimes costing even more than the network, which is clearly unsustainable. Twenty years ago Andy led the HP division that founded SS7 monitoring, which has served voice networks and CSPs well over the intervening period. He brings a wealth of knowledge about this industry as well as the needs and expectations of CSPs. It is fitting that he now joins us in the launch of the next generation of customer experience assurance and monitoring technology, designed for the needs of today’s and tomorrow’s high-speed data-oriented networks.”

Trendium’s new portfolio is based on ViewPORT™, ServicePATH®, and the Network Access Agents (NAA®) family. Trendium has been awarded fourteen new patents, and has several more pending, in the area of high-speed traffic pattern analysis and correlation, optimized data collection, storage and retrieval, workflow and user interface design, and customer experience impact assessment for task and resource prioritization.

“I’m excited to join Trendium and its team of innovators and I am impressed by the core technologies, solution portfolio, and quantum leap in value proposition that Trendium has developed,” stated Andy Belcher. “From my discussions with customers over the last two years, I am convinced that Trendium is uniquely positioned to address their increasing challenges brought about by the explosive broadband traffic growth, and the early feedback from customers so far in Europe and North America is very encouraging.”

To learn more about Trendium, ViewPORT™, ServicePATH®, and the NAA® family, visit: www.trendium.com or contact your local sales representative.

About ViewPORT™ and ServicePATH®

ViewPORT™ is a cloud-based Customer Experience Assurance Applications & Analytics portal, powered by ServicePATH®. It provides the most intuitive, logical, flexible and fastest assurance workflow and uses sophisticated correlation technology to link customer experience to underlying network & service performance. ServicePATH® is a carrier-grade collection and mediation platform that has been deployed for many years and has proven to scale in the largest network in North America.

About the NAA® family

The NAA® family enables collection from any data source along the head-to-end service path: traffic, infrastructure, device, and end user. It includes a set of 1U rack-mount probes with port speeds from 1GE to 100GE that typically only take 1/10 of the footprint of today’s monitoring systems and a fraction of the price. The new NAA® family also features interactive smart device agents that collect location-based perceived customer experience and network performance data in real time, as well as a large set of 300+ adapters for collection from network elements, EMSs, NMSs, B/OSS applications and 3rd party probes.

Trendium Mission

Our mission is to enable Providers and Users of Communications Services, Platforms, and Applications to innovate, differentiate, and advance their personal and professional lives, by providing the most transformational, cost-effective, scalable, and truly customer-oriented solutions and data analytics for the improvement and the assurance of the real user experience with broadband IP-based services.

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Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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