Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


Lynx to Take Consumers Out of This World

LONDON, January 22, 2013 /PRNewswire/ --

Lynx, the UK's Number 1 male grooming brand from Unilever UK, is set to complete mission impossible this year as it embarks on its most ambitious marketing campaign to support new variant Lynx Apollo. The meteoric campaign, which will see Lynx send one incredibly lucky fan into space, will be supported with a £12.6m marketing spend across digital, PR, out of home and TV, with a Shazam-enabled ATL ad to enter the competition, starting with a big reveal on 10 January 2013.

The epic Lynx Apollo campaign, which is being fronted by renowned astronaut Buzz Aldrin, will launch at 9pm on 10 January 2013 and is set to send sales of the new variant skyrocketing. The multi platform takeover to announce the message that Lynx is sending someone to space will run across all key TV channels and websites, with the TV ad running until April. Following the announcement, the Lynx Apollo website - http://www.lynxapollo.com - will go live, enabling consumers to enter for the chance to win a trip of a lifetime.

Available now, Lynx Apollo is the first variant to run across the entire Lynx portfolio which includes; body spray, deodorant, haircare and shower. This new variant reflects the true credentials of the Lynx brand, a fragrance offering men a sophisticated, yet irreverent scent that makes a statement. The strong, sweet nutty aroma of clary sage combined with sparkling fruits gives a teasing and fresh first impression, perfect for helping men get ahead in the mating game.

Mark Aschmann, Lynx brand manager at Unilever UK, says: "The Lynx Apollo launch is by far our largest marketing campaign to date. Formed of several different stages, each is designed to drive consumer engagement and intrigue. The premise of the launch is to give a man the ultimate lead in the dating game, by giving him the chance to become an astronaut. The TV strapline sums it up with the statement 'nothing beats an astronaut'.

"Alongside the competition, we will be carrying out a number of ground breaking marketing activities to raise awareness of the campaign to drive traffic to the website. The activity will provide longevity and consistent brand awareness; therefore retailers will need to stock up on Lynx Apollo to meet consumer demand. The campaign is set to drive incremental sales into the male grooming category."

Part of the campaign outreach will include a Lynx 'Space Academy' shuttle travelling to the Westfield Shopping Centre in Shepherd's Bush. Digital activity based on 'Astronaut Me', in which consumers can use their mobile phones to project their face onto a giant inflatable astronaut using augmented reality. There will also be interactive bus-shelters that will allow consumers to see their faces appear on the Lynx Apollo ads.

SOURCE Lynx

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Enterprise Open Source Magazine Latest Stories . . .
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and ma...

Unless you have been living under a rock the last year, you have probably heard about Docker. Docker describes itself as an open platform for distributed applications for developers and sysadmins. That sounds great, but why does it matter? Wait, virtualization isn’t new!? Virt...

When I took my operating systems fundamentals course in college I was taught that an operating system provides very specific capabilities that provides users with access compute resources for building and running applications. Over time as networking capabilities and bandwidth increase...
There's fog coming to the world of IT. Some people are calling this "The Cloud." This fog turns everything inside out. It will take your monolithic applications, the guts of which are contained within large bodies of code, and break them apart so that discrete units of functionality a...
DevOps is a discontinuous innovation in the way organizations develop and deliver software. And as with any new discontinuous innovation, the implication is that creative destruction will follow. Companies that hold on to legacy business and technology models, without pursuing the ev...
What are the benefits of using an enterprise-grade orchestration platform? In their session at 15th Cloud Expo, Jeff Tegethoff, CEO of Appcore, and Kedar Poduri, Senior Director of Product Management at Citrix Systems, will take a closer look at the architectural design factors neede...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE