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AtHoc, Inc. Completes Acquisition of Alerting Solutions, Inc.
Acquisition Bolsters AtHoc's Leadership in Fully Integrated, IP-Based Mass Notification Solutions for Homeland Security and Infrastructure Protection

SAN MATEO, CA -- (Marketwire) -- 01/21/13 -- AtHoc, Inc. (, the pioneer and leader in emergency mass notification and crisis communication, today announced it has acquired California-based Alerting Solutions, Inc. (ASI), a provider of warning systems for homeland security and infrastructure protection used by national, state and local governments around the world.

The ASI acquisition extends AtHoc's product offerings, which combine the latest advances in mobile, cloud, multi-media and social networks to enable enterprise-class unified emergency communications for the defense, homeland security, government, healthcare and industrial markets. ASI will operate as a wholly-owned subsidiary of AtHoc. ASI founder and renowned homeland security expert Efraim Petel will continue to lead ASI as chief executive officer and will also serve as an AtHoc vice president.

The acquisition gives AtHoc and ASI customers one-stop shopping for a complete and fully integrated suite of crisis communication capabilities. ASI, headquartered in Martinez, Calif., is a recognized innovator in bringing IP-based technologies to the emergency mass warning market. ASI has been a trusted and long-term OEM partner to AtHoc, providing IP and Common Alerting Protocol (CAP) based integration technology for fire alarms, indoor public address (PA) systems, outdoor sirens, digital displays, and radios. It also provides integration capabilities with the Emergency Alert System (EAS), NOAA Weather Radio and FEMA's Integrated Public Alert and Warning System (IPAWS).

With the market presence and knowledge ASI brings, AtHoc now expands the markets it serves, including: homeland security from the federal level to the state and local level as well as international markets, critical infrastructure and industrial/petrochemical facilities protection. Some of ASI's customers include the government of Mexico for a national earthquake alerting system, the governments of Caribbean nations, State of Hawaii, Contra Costa County in California and its oil refineries, and various large industrial organizations. Solutions include covering industrial and infrastructure facilities as well as their surrounding cities and communities for notifying residents for such emergencies as biological, chemical, nuclear, severe weather, terrorist attacks and other threats.

"The world's most advanced and demanding customers continue to select AtHoc for our innovative and fully integrated, unified crisis communication solutions," said AtHoc CEO Guy Miasnik. "We are aggressively expanding through organic growth and strategic acquisitions. Alerting Solution's strength in homeland security and infrastructure protection reinforces our dynamic expansion plans in the U.S. and abroad. Their entire team is highly respected throughout the industry for their technical expertise, customer intimacy and market knowledge, so the synergies inherent in this relationship are exceptional."

"All of us at ASI are very proud of the company we've built, and we never stop seeking ways to enhance the offerings we provide for the safety and security of our loyal customers," said Efraim Petel, CEO of Alerting Solutions and AtHoc vice president. "After many years working collaboratively with AtHoc as a partner, it became self-evident that a more formal union of forces was a positive and strategic venue for both organizations to achieve our objectives of maintaining customer excellence and market leadership. The staff and leadership team at ASI are excited by this merger, and we are confident our combined customer base will experience many benefits."

According to Gartner "The need for EMNS continues to grow among governments, private enterprises, educational institutions and operators of critical infrastructures." Moreover, "As buyer needs mature around business continuity management (BCM), EMNS customers are increasingly looking for suite solutions to reduce vendor complexity. Consolidation is expected over the next five years with potential M&As in the facilities management; physical security; fire safety; crisis management; environmental, health and safety (EH&S); disaster event information analytics/situational awareness." - The Emergency or Mass Notification Service Market: Now and for the Next Five Years, authored by Roberta J. Witty, John Girard, January 2012.

About AtHoc
AtHoc is the pioneer and recognized leader in providing network-centric emergency mass notification systems to military, homeland security, government, healthcare, industrial, and commercial organizations. AtHoc's products are used for physical security, force protection, personnel accountability, recall and regulatory compliance. Millions of end-users worldwide, in organizations such as the U.S. Air Force, U.S. Army, U.S. Navy, U.S. Marine Corps, U.S. Coast Guard, U.S. Department of Veterans Affairs, Transportation Security Administration, U.S. Customs and Border Protection, UCLA, Microsoft, and Raytheon rely on AtHoc's unified notification systems for their emergency alerting and critical communication needs. AtHoc was recently awarded Government Security News' (GSN) 2012 Homeland Security Award for Best Mass Notification System and has also been recognized by Gartner, Inc. as a leader in its Magic Quadrant for Emergency Mass Notification Services. For more information about AtHoc, please visit

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