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Ektio Launches Next Generation Model Shoe
New model, promoted by NBA legends Rick Barry and John Starks, offers enhanced comfort, performance and ease of use

NEW YORK, Jan. 17, 2013 /PRNewswire/ -- Ektio Athletic Shoes, the leader in revolutionary ankle support technology, has announced the launch of their new shoe, "The Breakaway," which improves upon previous models through enhanced comfort, performance, and ease of use.  Additionally, a secondary but equally important benefit of the ankle support technology has been a noticeable increase in shooting efficiency for basketball players.

(Photo:  http://photos.prnewswire.com/prnh/20130117/PH44303-a )

(Photo:  http://photos.prnewswire.com/prnh/20130117/PH44303-b )

John Starks, the former New York Knicks guard, and member of the Ektio Team says this shoe will set the standard for maximum performance and ankle protection in basketball, tennis, volleyball and more. "We've taken our product to a whole new level," Starks said. "We're always striving to improve the product, and we've certainly done that with the Breakaway." Rick Barry, NBA Hall of Famer and member of the Ektio Team, has said, "I find it difficult to understand why any basketball player would not wear the Ektio shoe."

A recent survey done by Ektio revealed that 42% of players felt that Ektio shoes improved their outside shooting efficiency compared to their prior sneakers. One of the fundamentals of consistent outside shooting is balance and stability. Ektio shoes, which provide ankle support technology designed to protect against sprained ankles, also offers maximum balance and stability for the foot and ankle. Basketball experts and trainers believe this is the explanation for the better shooting the Ektio shoe provides.

"Ankle injuries are the number one injury in basketball and the most common orthopedic injury in the world," said Dr. Barry Katz, CEO of Ektio. "There are devastating consequences to athletes that experience severe ankle sprains. Players that experience one sprain increase their chances of future sprains by up to 35%. This new product has the chance to be a real game changer in the shoe industry, as well as the leader in providing world-class ankle support.

"Our technology really exposes the weakness and deficiency of other basketball shoes in regards to providing even the most basic level of ankle support. As a result, players are forced to wear braces or tape with other shoes, and we still see a very high incidence of sprains. Ektio is the best solution to protecting against ankle sprains without the need for tape and braces."

The Breakaway is scheduled to launch January 22, 2013. The new sneaker will launch at Ektio.com and be available at Eastbay.com and Amazon.com a few weeks after the initial launch.  The Ektio Breakaway will retail for $129.95.

Ektio is a doctor invented, clinically tested athletic shoe designed specifically to counter the number one orthopedic injury in the world, ankle sprains.  Dr. Barry Katz and a team of orthopedists and podiatrists are credited with developing the revolutionary anti-sprain technology.  Ektio has been on the market since November 2010, based out of New York City.  Thus far, the Ektio technology has been highly successful at minimizing ankle sprains.  Testimonials heard from customers all over the nation provide insight into situations where they say they would have torn up their ankle if it weren't for the support and safety of the Ektio shoe. Ektio stands for two Greek words, "Ektor" and "Alexio" which both mean, "Protect and Defend."  Learn more about the Ektio Breakaway at Ektio.com.

Press Contact
Jon Katz  
Jkatz@ektio.com  
908-581-0824

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE Ektio Athletic Shoes

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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