yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
Red Hat
The Opening of Virtualization
User Environment Management – The Third Layer of the Desktop
Cloud Computing for Business Agility
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Return on Assests: Bringing Visibility to your SOA Strategy
Managing Hybrid Endpoint Environments
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
How Can AJAX Improve Homeland Security?
Beyond Widgets: What a RIA Platform Should Offer
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
Top Links You Must Click On

New Eye On Enterprise Marketing ROI Suite Provides Proof of Marketing’s Financial Performance

Black Ink, a business unit of Winsper, today announced the release of its Eye On Enterprise Marketing ROI Suite that gives a company empirical evidence of marketing’s contribution to the bottom line. Eye On is the only real-time, SaaS solution that has complete financial analytics intelligence built-in. It reports on more than 50 interdependent key performance indicators (KPIs) across Marketing ROI, Customer ROI, and Business ROI. It works with any database environment, including enterprise resource planning (ERP), sales force automation (SFA), marketing resource management (MRM), marketing automation (MA), and point of sale (POS).

A number of recent studies show that 75 percent of CEOs are not convinced that marketers understand ROI [infographic]. On the other hand, 75 percent of CMOs understand that return on marketing investment (ROMI) will be the primary measure of their effectiveness, but only half feel sufficiently prepared to provide hard numbers.

“Eye On delivers the hard data that CFOs and CEOs have been asking their marketing teams for since – well, since forever,” said Jeff Winsper, president of Black Ink. “Campaign ROI is important, and Eye On measures it, but campaign measurement alone falls short of what finance or the boardroom requires to measure success. Eye On delivers the bottom line numbers about marketing’s specific contribution to the business metrics that matter most such as revenue, margin, growth, acquisition, and sales productivity. Eye On is the solution that finally gives marketers the ability to demonstrate their proof of fiscal performance,” said Winsper.

Winsper said Eye On goes beyond other analytic tools by giving marketers not only the answer to “What is my ROI?” but deeper questions as well including “Where did the return come from, who did it come from, and when can I expect it?” thus allowing for better marketing planning and improved performance.

Ken Waldron, National Marketing Manager at STIHL, which uses Black Ink’s services said, “Because Black Ink was able to leverage years of customer data, combined with their proprietary analytical models, we now can focus our planning and marketing investments to achieve the best ROI.”

Winsper said that while marketers understand that they need to deliver quantitative, not qualitative numbers, many don’t have the right IT tools to ferret out the answers. He noted, “Eye On makes sense of all of the big data that currently exists within a company’s system by running it through our proprietary algorithms and gives executives a flexible, easy, and immediate access to the hard numbers.”

The Eye On Enterprise Marketing ROI Suite is available in three progressive modules: Marketing ROI, Customer ROI, and Business ROI. Each module reports on its respective KPIs and contributes to a collective Enterprise Marketing ROI Index.

The Eye On Enterprise Marketing ROI Suite is cloud-based, has customizable layouts, and can be viewed on desktops, laptops, tablets and mobile devices. It is available either direct to companies or can be licensed through third parties. Online demonstrations are available at

About Black Ink

Black Ink, a business unit of Winsper, develops innovative technology solutions and provides deep analytical services for today’s marketing leaders. Black Ink’s current offerings include the Eye On Enterprise Marketing ROI Suite, Marketing Digital Asset Management and the Black Box Science Lab. Winsper is a charter member of the Marketing Accountability Standards Board. For more information visit

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Enterprise Open Source Magazine Latest Stories . . .
It is no surprise that OpenStack has evolved into a widely adopted cloud management framework. As it hurtles on a trajectory of rapid growth, a new breed of demands are making themselves felt – demands that a mature platform of this nature and scope must satisfy. One such requirement i...
The combined notions of open source and the ‘community contribution’ model of collaborative software application development are, of course, not new. The history of open source is actually traced back to early software exchanges between universities driven by academic principles of kn...
Test-driven development (TDD) has been around for a while now. Behavior-driven development (BDD), a comparably recent methodology, emerged from the practice of TDD and could reasonably be called a narrower application of TDD. The TDD process allows a developer to use a failing unit t...
Using any programming framework to the fullest extent possible first requires an understanding of advanced software architecture concepts. While writing a little client-side JavaScript does not necessarily require as much consideration when designing a scalable software architecture, t...
Developers generally like to share their code, and many of them do so by open sourcing it on GitHub, a social code hosting and collaboration service. Many companies also use GitHub as a convenient place to host both private and public code repositories by creating GitHub organizations ...
Cloud computing delivers on-demand IT resources that provide businesses flexibility. The challenge is the cost and complexity of cloud security compliance (PCI, HIPAA, FFIEC). Raxak Protect automated cloud security enables cloud apps to be deployed quickly and cost-effectively. Get the...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers