Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


New Eye On Enterprise Marketing ROI Suite Provides Proof of Marketing’s Financial Performance

Black Ink, a business unit of Winsper, today announced the release of its Eye On Enterprise Marketing ROI Suite that gives a company empirical evidence of marketing’s contribution to the bottom line. Eye On is the only real-time, SaaS solution that has complete financial analytics intelligence built-in. It reports on more than 50 interdependent key performance indicators (KPIs) across Marketing ROI, Customer ROI, and Business ROI. It works with any database environment, including enterprise resource planning (ERP), sales force automation (SFA), marketing resource management (MRM), marketing automation (MA), and point of sale (POS).

A number of recent studies show that 75 percent of CEOs are not convinced that marketers understand ROI [infographic]. On the other hand, 75 percent of CMOs understand that return on marketing investment (ROMI) will be the primary measure of their effectiveness, but only half feel sufficiently prepared to provide hard numbers.

“Eye On delivers the hard data that CFOs and CEOs have been asking their marketing teams for since – well, since forever,” said Jeff Winsper, president of Black Ink. “Campaign ROI is important, and Eye On measures it, but campaign measurement alone falls short of what finance or the boardroom requires to measure success. Eye On delivers the bottom line numbers about marketing’s specific contribution to the business metrics that matter most such as revenue, margin, growth, acquisition, and sales productivity. Eye On is the solution that finally gives marketers the ability to demonstrate their proof of fiscal performance,” said Winsper.

Winsper said Eye On goes beyond other analytic tools by giving marketers not only the answer to “What is my ROI?” but deeper questions as well including “Where did the return come from, who did it come from, and when can I expect it?” thus allowing for better marketing planning and improved performance.

Ken Waldron, National Marketing Manager at STIHL, which uses Black Ink’s services said, “Because Black Ink was able to leverage years of customer data, combined with their proprietary analytical models, we now can focus our planning and marketing investments to achieve the best ROI.”

Winsper said that while marketers understand that they need to deliver quantitative, not qualitative numbers, many don’t have the right IT tools to ferret out the answers. He noted, “Eye On makes sense of all of the big data that currently exists within a company’s system by running it through our proprietary algorithms and gives executives a flexible, easy, and immediate access to the hard numbers.”

The Eye On Enterprise Marketing ROI Suite is available in three progressive modules: Marketing ROI, Customer ROI, and Business ROI. Each module reports on its respective KPIs and contributes to a collective Enterprise Marketing ROI Index.

The Eye On Enterprise Marketing ROI Suite is cloud-based, has customizable layouts, and can be viewed on desktops, laptops, tablets and mobile devices. It is available either direct to companies or can be licensed through third parties. Online demonstrations are available at www.winsper.com/blackink.

About Black Ink

Black Ink, a business unit of Winsper, develops innovative technology solutions and provides deep analytical services for today’s marketing leaders. Black Ink’s current offerings include the Eye On Enterprise Marketing ROI Suite, Marketing Digital Asset Management and the Black Box Science Lab. Winsper is a charter member of the Marketing Accountability Standards Board. For more information visit www.winsper.com/blackink.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Enterprise Open Source Magazine Latest Stories . . .
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is ob...
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g.,...
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefi...
WaveMaker on Tuesday announced WaveMaker Enterprise, licensed software that enables organizations to run their own end-to-end application platform as a service (aPaaS) for building and running custom apps. WaveMaker Enterprise is a commercially available rapid API app development and d...
The impact of DevOps in the cloud era is potentially profound. DevOps helps businesses deliver new features continuously, reduce cycle time and achieve sustained innovation by applying agile and lean principles to assist all stakeholders in an organization that develop, operate, or ben...
The industry is heated with debates on whether adopting private or public cloud is the smartest, best, cheapest, you name it choice. But this debate is missing the mark. Businesses shouldn’t be discussing public vs. private, but rather how can they make the two work together to their g...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE