Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced it is hosting a complimentary webinar focused on e-commerce entitled, “Transforming your E-Commerce Business – a Prescription for Digital Disruption.” Presented by guest speaker Peter Sheldon, senior analyst from Forrester Research, Inc., the webinar will take place on Jan. 23, 2013, at 11:00 a.m. CST. The webinar, which is part of Digital River’s monthly E-Commerce Webinar Series, is now open for registration.

As business-to-consumer (B2C) and business-to-business (B2B) companies accelerate their transition to digital-ready product portfolios, they must get smarter about how they design, market, and sell to ensure they stay abreast and ahead of rapidly changing consumer expectations. During this webinar, Peter Sheldon – who specializes in e-commerce platforms, mobile commerce solutions, digital in-store technologies and digital commerce – will explore:

• How consumers from across the globe are rapidly adopting digital products and services;
• Why flexible ownership models lie at the heart of the consumer value proposition;
• Why digital disruption can lead to the cannibalization of legacy products; and
• How innovation is vital to a company’s success as disruptor.

“We are in the midst of an era of digital disruption — one that can bring you closer to your customers, reshape your e-commerce channels and online strategy and, if done right, help your organization work better, smarter and faster,” said James Gagliardi, Digital River’s vice president of product. “This webinar will provide senior e-commerce, e-marketing and product leaders added insights into the strategies they will need to challenge today’s business models.”

The webinar is open to the public and free of charge. All webinar attendees will receive a complimentary copy of a new research study, A Prescription for Digital Disruption. The study is based on global online surveys of senior-level marketers, advertisers and e-commerce professionals in the US, Canada, Germany and Japan, as well as consumers in the US, Canada, Germany and Japan who own a variety of endpoint devices. The research was commissioned by Digital River and conducted by Forrester Consulting.

Digital River’s free monthly E-Commerce Webinar Series is geared toward companies searching for new ways to go direct-to-buyer online in order to monetize their products and accelerate sales across multiple channels, devices and geographies. For more information about the series, email sales@digitalriver.com.

About Digital River, Inc.
Digital River, Inc., the revenue growth experts in global cloud commerce, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running a global commerce operation. The company’s comprehensive platform offers site development and hosting, order management, global payments, cloud-based billing, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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