HORSHAM, PA -- (Marketwire) -- 01/16/13 -- iMomentous, delivering a highly scalable mobile talent technology platform that enables companies to recruit, retain and engage their talent, today announced the release of its latest white paper, "How to Build a Mobile Talent Strategy," focusing on the rising use of mobile technology in the workplace and how it can be used to improve communication with all talent.

Today's job seekers increasingly search for and apply to positions on their mobile devices, which has created the need for a mobile-optimized career site to attract a wider range of candidates. But an effective mobile talent strategy should go beyond recruiting; the rising use of mobile devices presents employers with a new opportunity to engage their current employees.

"How to Build a Mobile Talent Strategy" highlights the framework organizations can take to develop a comprehensive and effective approach to engaging both current and prospective employees through their mobile devices. According to the white paper, there are four main steps to take to develop an effective mobile talent strategy:

• Optimize - The first priority is to optimize all content for mobile devices, with touch screen-friendly navigation, minimized amount of data entry and geo location to provide location-specific content.
  
  
• Connect - Through push-and-pull techniques, such as SMS text messages, QR codes and mobile advertising, the organization can drive traffic, generate longer visits and attract repeat visitors. Additionally, gaming and assessments allow employers to determine the level of quality of their candidates and see how they fit in with company culture.
  
  
• Engage - Native apps can be used to engage talent through a rich user experience and build real talent communities. By inviting employees and job seekers to share the same app, functionality can be segmented by user type, and the mobile device becomes the system of engagement for all talent.
  
  
• Integrate - To ensure success, integration with the existing technical infrastructure is essential. Job feeds, social media sites, cloud applications and back-end systems such as Applicant Tracking and HCM platforms will need to be integrated with the mobile strategy. Additionally all links should detect a mobile device and redirect the user to an optimized experience.
  
  

"As mobile technology continues to play an increasing role in both personal and professional activities, the companies that neglect to include mobile in their recruiting and talent management processes will be at a serious disadvantage," said Ed Newman, vice president of Strategy for iMomentous. "Although developing an effective mobile talent strategy takes some effort, our new white paper shows the basic framework that is needed and the steps organizations can take to engage all talent through their mobile devices."

iMomentous has made "How to Build a Mobile Talent Strategy" available for download at: http://www.imomentous.com/mobile-talent-strategy.

In addition to the white paper, iMomentous plans to share its thought leadership on the impact of mobile technology on talent initiatives with the launch of its Mobile Talent Strategy Workshops. The first workshop will be held via webinar on Wednesday, February 27, 2013 at 2:00 p.m. EST. To learn about upcoming workshops and to register, please visit: http://www.imomentous.com/mobile-talent-strategy-workshop.

About iMomentous

Mobile has changed everything, especially recruiting. iMomentous delivers the highly scalable mobile technology platform that enables organizations to recruit, retain and engage talent anywhere, anytime. Since evolving from the union of a global data company, an enterprise technology firm, and a mobile recruitment platform, iMomentous has become the world's leading mobile web career portal. More information can be accessed at www.imomentous.com.

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