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Top Links You Must Click On Acquires Parents in a Pinch
-- World's Largest Online Care Destination Expands Services With Back-Up Care --

WALTHAM, Mass., Jan. 15, 2013 /PRNewswire/ -- (, the largest online care destination in the world, has acquired Parents in a Pinch, a leading back-up child and adult care specialist, broadening its service offerings for employers and members. Terms of the transaction, which closed on December 31, 2012, were not disclosed.


Parents in a Pinch, which is currently based in Brookline, MA and will relocate to's offices, is now a wholly owned subsidiary of and will continue to be run by co-founders Barbara Siegel and Davida Manon.

Currently, an estimated 30% of Fortune 500 companies offer back-up care to employees and trends in the workforce, such as the rising number of dual-income households and the growing prevalence of working remotely, make in-home back-up care increasingly important to both employers and employees. Parents in a Pinch currently has more than 60 corporate clients whose employees utilize its services to find both back-up childcare and adult care. Parents in a Pinch provides its services across the country, with a significant presence on the East Coast, to clients including Bain & Company, Inc., Boston Children's Hospital, Cubist Pharmaceuticals, Dana-Farber Cancer Institute, Edwards Wildman Palmer LLP, TripAdvisor, University of Pennsylvania, Vanderbilt University, and Vistaprint, among many others.

In announcing the acquisition, Sheila Lirio Marcelo, Founder and CEO of, said, "Through our existing business serving employers, we are acutely aware of the needs companies face in addressing the growing care challenges faced by their employees and their desire to do so via one provider who can offer a full scope of services. Back-up care is a critical component in that mix and with Parents in a Pinch, is now uniquely positioned to provide professional in-home back-up care assistance as an adjacency to our existing services."

Ms. Marcelo continued, "Barbara Siegel is one of the most respected leaders in the back-up care industry and has built strong relationships with top-tier nanny and home care agencies across the country. Making those relationships available to's multi-million membership and corporate clients is a win for everyone: agencies, caregivers, and most importantly, families in need of care."

Ms. Siegel said, "We are thrilled with the opportunities that being part of the family offers us to support even more companies and families across the country.'s membership and its ever-growing list of corporate clients are huge new markets to which we can lend our expertise."

While Parents in a Pinch focuses primarily on providing in-home back-up care to corporations and families, it also provides back-up care services to hotels and at group events.

In-home back-up care via Parents in a Pinch will be available to members later this year. will begin adding Parents in a Pinch's back-up care services to's employer offerings immediately; likewise, expects to begin offering its full suite of corporate care services to corporate clients of Parents in a Pinch this month.

About, Inc.
Founded in 2006, ( is now the largest online care destination in the world with 7 million members spanning more than 15 countries. provides a forum for families seeking care support to easily connect with millions of care providers, share caregiving experiences and get advice. The Company helps families address the unique lifecycle of care needs they go through - child care, including special needs, senior care, pet care, housekeeping and more. also provides e-tools and information to help families make safer and more informed decisions throughout the search and hiring process, including monitored messaging, access to background checks, recorded references, and an online safety guide. Fortune 500 companies, educational institutions, technology companies, and professional services firms offer memberships as a benefit to employees through its Workplace Solutions program.

About Parents in a Pinch
Parents in a Pinch, Inc. is a recognized leader in providing in-home back-up childcare and adult care for corporations and families across the United States. Founded in 1984, Parents in a Pinch has an exceptional national network of nanny agencies with whom it works to provide high-quality, trusted back-up care whenever there is a gap in a family's care arrangements. | Twitter: @CareDotCom | Facebook: Fan Page


About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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