Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


National Milk Mustache got milk?® Campaign To Launch First-Ever Super Bowl TV Ad
New Commercial Puts Focus on Morning Protein Message

WASHINGTON, Jan. 11, 2013 /PRNewswire/ -- Football stars from Michael Strahan to Hakeem Nicks have appeared in the National Milk Mustache 'got milk?'® Campaign print ads for the past 17 years.  As the campaign continues to evolve, the team begins production on its first Super Bowl TV commercial to appear in the biggest football game of the year.

(Photo: http://photos.prnewswire.com/prnh/20130111/CG41338-a)

(Photo: http://photos.prnewswire.com/prnh/20130111/CG41338-b)

The 30-second spot stars Dwayne "The Rock" Johnson, who has managed to successfully balance his tremendous professional career with his family life, which continues to be his main priority. Johnson's success as an actor, producer, athlete and author has gained him worldwide recognition both in and out of the spotlight. The ad is directed by Peter Berg, actor, director, writer and producer best known for his on-screen role in "Chicago Hope" and who just wrapped production on the film adaptation of "Lone Survivor."  Created by Deutsch, A Lowe and Partners Company, the ad will air in the second quarter of the game and bring to life how including milk's protein and essential nutrients at breakfast helps fuel active, successful days.

"Where better to kick off a new strategy designed to educate American families about the importance of starting your day with milk at breakfast than with one of America's favorite family-friendly actors during one of America's largest family-friendly events," said Vivien Godfrey, CEO of the Milk Processor Education Program (MilkPEP), which represents America's milk processors and runs the National Milk Mustache 'got milk?' Campaign. "It's the perfect platform to reinforce milk's powerful nutrient punch – including the 8 grams of high-quality protein provided in every serving.  Milk in the morning helps the whole family tackle the day." Godfrey added, "Dwayne Johnson is a terrific role model and a devoted father who believes in the importance of milk at breakfast for the whole family.  He's been vocal about his love of milk and it being a good source of protein in the morning – so we felt he was a natural fit."

More than 2.7 billion gallons of milk are currently consumed at breakfast in the U.S. each year. The new morning meal-focused commercial is part of a larger, integrated effort to reinforce milk as the breakfast beverage of choice and spotlight its nutrient contributions as part of a daily breakfast routine.  The effort includes in-store retail and consumer promotions along with extensive digital advertising and social media activity.  Consumers will also have the chance to help America's milk processors direct $250,000 in Fuel Up to Play 60 grants to schools across the country to help give kids greater access to a healthy breakfast.

Heading to the Big Game

The decision to create a Super Bowl ad stemmed from an intensive, strategic look at milk consumption patterns, consumer trends and the competitive landscape, according to Godfrey. The insights revealed the need to further elevate milk's unique mix of nutrients, especially compared to other beverages, and spotlight the contribution milk makes to a healthy, well-balanced diet – particularly in respect to providing protein at breakfast. 

"There's a reason milk has been a family breakfast favorite for decades," said Jim Green, President and CEO of Kemps, LLC, and Chairman of the MilkPEP Board. "Americans know it tastes great and pairs well with popular breakfast foods. But our industry research revealed not all are fully aware of the entire nutrient package milk offers, especially protein, which can give you a strong start to the day. In 2013, our efforts are focused on reinforcing that message as broadly and strongly as possible – and the Super Bowl is an effective place to start."  

An 8-ounce glass of milk contains 9 essential nutrients, including 8 grams of high-quality protein – more protein than an egg – as well as potassium, B vitamins, calcium, phosphorus and vitamins A and D. 

Making Campaign History

With more than 110 million eyes watching, the Super Bowl is a one of a kind opportunity to educate Americans about milk's value. The commercial is part of a larger, integrated effort that includes a consumer promotion offering the chance to win tickets to Super Bowl XLVIII in 2014, and a charitable tie-in that will help kids across the country have better access to breakfast in schools and more.

About the National Milk Mustache 'got milk?'® Campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Milk Mustache 'got milk?®' Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.MilkMustache.com or Facebook.com/MilkMustache. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache 'got milk?®' Campaign.

About Fuel Up To Play 60

Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and National Football League (NFL), in collaboration with United States Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy foods, fruits, vegetables and whole grains) and achieve 60 minutes of physical activity every day. Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, American Dietetic Association, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit www.FuelUpToPlay60.com to learn more. Media resources, including related video footage and photos are available at www.FuelUpToPlay60MediaResources.com.

SOURCE National Milk Mustache 'got milk?(R)' Campaign

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Enterprise Open Source Magazine Latest Stories . . .
I was experimenting with Java HashSet, which is a pretty expensive collection to create, but it has a benefit of the O(1) performance on the retrieval of elements from this collection. Based on my experiments performance of HashSet is improved over the last year. I’ve written a small ...
When I started exploring virtualization, like many folks, I was in awe of how much efficiency came with moving physical servers into VMs. To this day, the number of success stories about improved usage, reduced overhead costs and increased functionality makes virtualization a solid bus...
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into it...
XebiaLabs has announced that XL Deploy, its Application Release Automation software, has received certification of its integration with ServiceNow. With XL Deploy from XebiaLabs, ServiceNow users can now easily automate the application deployment process so releases can occur in a re...
All enterprises, be they large or small, national or multinational, commercial or government agency, American or Chinese, Japanese or European, are carrying the dead weight of their history and almost certainly continuing to add unnecessary complexity and excessive cost that will progr...
Picking up a newspaper and turning on the TV, one is instantly confronted with news of yet another cyber hack. With cyber attacks headlining the news, millions of people are concerned with whether their personal information has been breached. These attacks are becoming more and more so...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE