Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News

2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
GOLD SPONSORS:
Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
Freedom OSS
Practical SOA” Max Yankelevich
Intel
Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
Sensedia
Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
Click For 2008 West
Event Webcasts

2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
Click For 2008 Event Webcasts
SYS-CON.TV
Top Links You Must Click On


Messaging Good Cheer Over the Festive Season and New Year

READING, England, January 10, 2013 /PRNewswire/ --

Acision reveals spike in global multimedia messaging usage over the seasonal holiday period

Acision, the global leader in mobile messaging, today announced spikes in MMS traffic of up to 424%* over the winter holiday period - specifically on 24th December (Christmas Eve), 25th December (Christmas Day) and 31st December (New Year's Eve). Comparing data from different countries across Europe, North America (NA), LATAM and APAC, Acision found a significant increase in the usage of MMS across the globe, particularly the sharing of video content. This demonstrates the enduring value of rich mobile messaging in mature and developing markets, regardless of access to mobile broadband and connectivity to social networks and content sharing applications.

In today's socially savvy, connected world, growing numbers of mobile users look to use visual content and pictures instantly to show what they are experiencing, whether that be via picture and video applications such as Instagram and YouTube, social networks, communities or via other messaging services. This trend was reinforced during the 2012 festive periods, where Acision witnessed surges in MMS traffic during celebratory times.

Spain, for example, saw MMS usage increase by 384% on Christmas Eve, when compared to the same day the previous week. This was surpassed on New Year's Eve, when MMS traffic increased by 424%. A similar trend was seen in Argentina, where Acision monitored a 146% increase on Christmas Eve, and a 133% rise on New Year's Eve, with busiest hour of traffic - midnight on New Year's Day - increasing by 377%. In the US, MMS traffic increased by 78% on Christmas Day, when compared to the same day a week earlier, and a 57% increase on New Year's Day.

Video clips proved to be the most popular form of multimedia content shared, with video traffic increasing in Spain by an astounding 972% on 24th December 2012. This proves the huge popularity by mobile users who want to share videos of festive activities and good fortune with friends and family not able to be with them during the holiday period. Sharing video via MMS was also popular in Argentina, where it rose by 475% on Christmas Day. In the US, however, audio traffic saw the biggest increase of 289% on Christmas Day, compared to the same day the previous week, where users are most likely sending recorded messages to loved ones and friends wishing them a Merry Christmas.

In India, Acision enabled the delivery of one million MMS messages for a single operator in a 24-hour period, a 400% jump in traffic on an average day. Almost identical MMS figures were seen in India during Diwali, which highlights new consumer behaviour in developing regions, where mobile users want to share experiences and celebrations but do not necessarily have a broadband to do this via other networking applications. Malaysia, a predominantly Islamic state, also saw an increase in MMS traffic of 31% and 47% on New Year's Eve and New Year's Day, but a smaller increase on December 25th of 11%.

"This increase in the use of mobile messaging during the winter holidays is not entirely unexpected but it does confirm that MMS has shifted in our consciousness as a reliable way to reach loved ones with rich messages during this season," commented Jorgen Nilsson, Chief Executive at Acision. "We put this surge down to consumers' increasing desire to share rich content and special moments, stimulated by the global phenomenon of social networking, which has also been made easier by the growing popularity of Smart devices and access to networking applications."

MMS provides an enriched, thoughtful, personal and yet unobtrusive way to let people know they are being thought of, especially for those who have friends and family around the world who were enjoying their seasonal gatherings or ushering in the New Year in different time zones. Indeed, in both developed and developing regions the preference to use MMS to disseminate visual and audio content instantly is underpinned by the reliability and guarantee that their message will be delivered. If packaged well, MMS presents an enormous opportunity for operators to capitalise on this trend as the service works without a broadband connection and means consumers can send rich content to anyone at any time," continued Nilsson.

SMS figures also rose during the festive season. Spain experienced a 40% jump on both Christmas and New Year's Eve, while the US experienced a more modest 27% rise on Christmas day. SMS traffic was also slightly higher in Argentina, where there was an 11% rise on New Year's Day - compared with 19% for the USA. Interestingly, the growth in MMS was comparatively higher for Argentina than any other country monitored - its growth in SMS during Christmas was only 15%, suggesting that more users than ever are keen for richer experiences and turning to MMS.

Informa research from May last year found that over 387 billion MMS messages will be sent in 2016, representing about 1.7% of global messaging traffic, and making MMS the second most-used messaging application worldwide, after SMS. The spike in MMS during Christmas and New Year shows its popularity as a way to share content, particularly during seasonal holidays, festivities and events. 

*Acision Data

NOTES TO EDITORS

About Acision

As the global leader in mobile messaging, Acision connects the world by powering relevant, seamless messaging services, which enrich the mobile communications experience and create new opportunities for carriers and enterprises across the world. For more information, visit Acision at http://www.acision.com

SOURCE Acision

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Enterprise Open Source Magazine Latest Stories . . .
WaveMaker on Tuesday announced WaveMaker Enterprise, licensed software that enables organizations to run their own end-to-end application platform as a service (aPaaS) for building and running custom apps. WaveMaker Enterprise is a commercially available rapid API app development and d...
The impact of DevOps in the cloud era is potentially profound. DevOps helps businesses deliver new features continuously, reduce cycle time and achieve sustained innovation by applying agile and lean principles to assist all stakeholders in an organization that develop, operate, or ben...
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefi...
The industry is heated with debates on whether adopting private or public cloud is the smartest, best, cheapest, you name it choice. But this debate is missing the mark. Businesses shouldn’t be discussing public vs. private, but rather how can they make the two work together to their g...
After the transaction closes, Eucalyptus Chief Executive Officer (CEO) Marten Mickos, a respected leader in the cloud industry and a longtime advocate of open source, will join HP as senior vice president and general manager of the Cloud business, reporting to Meg Whitman, chairman, pr...
MapR Technologies, Inc., provider of the top-ranked distribution for Apache™ Hadoop®, announced that Dentsu razorfish, a joint venture between digital agency razorfish and Dentsu, the world’s leading advertisement firm, has deployed the MapR Distribution including Hadoop as the underly...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021




SYS-CON Featured Whitepapers
ADS BY GOOGLE