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DeNA Unveils New Corporate Logo and Brand Identity

DeNA Co., Ltd. (TSE: 2432), the global leader in mobile Internet services, today unveiled a new corporate logo and brand identity that unite all DeNA-owned companies worldwide.

DeNA’s new corporate logo expresses the company’s revamped corporate slogan: “Delight and Impact the World”. The initial letter “D” in the logo features a smile emoticon, symbolizing DeNA’s global pursuit of delighting customers. The logo’s playful font represents DeNA’s commitment to be an approachable, friendly and fun company for its stakeholders around the world.

Beginning today, DeNA subsidiaries around the world will be uniformly branded as “DeNA” followed by the name of the city where the office is located. For example, the San Francisco office was previously called ngmoco and it will now be referred to as DeNA San Francisco. The subsidiaries’ legal names and first-party game studio brands, such as ngmoco, Gameview and Scattered Entertainment will remain unchanged.

DeNA’s rebranding is a result of the company’s focus on uniting its global offices and highlighting its diverse product offerings in the mobile Internet services space. DeNA has been aggressively expanding its social game platform Mobage on a global scale and recently launched the Comm voice-calling app.

To see DeNA’s new corporate logo, please visit: dena.jp/intl

About DeNA

DeNA Co., Ltd. is a global Internet company focused on its leading mobile social game platform as well as social games, e-commerce and other Web services for mobile devices and PCs. DeNA’s flagship business is its mobile social games platform Mobage, which offers first, second and third-party games on multiple localized player networks worldwide. The Mobage network in Japan currently serves over 45 million registered users with nearly 2,000 titles. Founded in 1999, DeNA has more than 2,000 employees worldwide working at offices and development studios in 18 cities across 11 countries and regions. The company generated annual sales of more than 1.8 billion U.S. dollars in the fiscal year ended March 2012. DeNA is listed on the Tokyo Stock Exchange (2432). For more information, visit: dena.jp/intl

About Mobage

The Mobage social games network and platform hosts over 80 first-party and third-party games that are available on the Apple App Store™ and Google Play™. Mobage features chart-topping apps including Rage of Bahamut, Blood Brothers and Ninja Royale™, casual games such as Zombie Farm® and Tiny Tower, licensed intellectual properties such as Marvel: War of Heroes, and core games such as Hellfire and Warriors of Odin. Mobage also hosts mobile social games in other languages via separate regional networks. Mobage offers developers access to a suite of features to enhance their development environment, including a payment API, production and marketing support and analytics tools. To learn more about Mobage, visit: http://mobage.com. For developers interested in publishing opportunities on Mobage, please visit: https://developer.mobage.com

Mobage is a registered trademark or trademark of DeNA Co., Ltd. in the United States and/or other jurisdictions. All other marks and names are trademarks of their respective companies.

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